director of social media and influencer marketing - Raleigh, United States - French West Vaughn Inc

Description

Fascinating work for clients ranging from large national brands to small growingstartups.
A culture of continuous improvement.
A team of creative and passionate brand marketers.
Opportunity for professional development and career advancement.
Competitive compensation and complete benefitspackage.
We celebrate diversity and are committed to creating an inclusive environment for all employees.
French/West/Vaughan (FWV), one of the nation's leading integrated marketing agencies, is seeking an ambitious and accomplished

Director of Content Strategy

to join our growing team in our downtown Raleigh, N.C. HQs.

In this role, you will have the opportunity to mold the ways in which content strategy integrates with all agency departments (social media, influencer marketing, creative, PR, integrated marketing, paid/digital, analytics).

Working hand in hand with social media and creative, you will help guide and shape content strategy through research, ideation, content development and brand storytelling, all with keen design sensibility to envision how the content comes to life.

Your aim is to establish and execute inspiring and memorable message platforms for the agency's clients, working with all teams to bring the messaging to market through the right marketing channels that will work hard to deliver on the client's businessgoals.

RESPONSIBILITIES INCLUDE, BUT ARE NOT LIMITEDTO:
Integrate closely with all departments, but most intimately with the social media/influencer marketing team, creative team and our SVP of Integrated Services
Craft strategic and compelling message platforms for clients that are rooted in brandstrategy
Have a knack for/can develop brand positioning frameworks for existing and emerging brands that unfold into message platforms and contentpillars
Establish the roadmap for creating, presenting and implementing the discipline of content strategy for our clients across theagency
Create, curate and (know the channels to) promote content to build brand awareness that can drive business results for ourclients
Conduct content audits and gap analysis for existing and newclients
Contribute to and (in some cases) drive the creation of new business pitches based upon a core idea or concept that you helpdevelop
Set the framework/playbook for our clients' social media content strategy and work closely with the social media team to bring that strategy to fruition through social media content calendars
Work closely with the creative department to generate new ideas/campaign ideas and help bring them to life through content development
Develop content for the right marketing channel, knowing which channel to utilize based upon clients' goals and the content/message
Seek out and gather insights from research and data to inform content strategy andcreation
Develop and hold strong relationships with clientcontacts
Work across the agency to encourage and spearhead collaboration, knowledge sharing and best practices


REQUIREMENTS:
You have indisputable passion for ideation in the spirit of creating the next bestcampaign
You are a compelling brand storyteller with keen design sensibility to envision how content will be presented/distributed across all marketing channels
You understand and can create concise consumer journey maps that make true the contentstrategy
You know how and through which mediums to conduct research that will inform your content strategy and execution thereof, and can distill the insights from your research into clear and compelling presentations and/orassets
You can take bits of information about a client's audience and craft true and interesting audiencepersonas
You understand brand strategy and can contribute to the build out of a brandplatform
You become the keeper of a brand's identity and can represent the brand voice and image through the content, words, images, ideas youcreate
You are a master communicator inallways
You have a keen eye for truly unique and ownable creative/campaigns, and are forever seeking to build and activate breakthrough ideas and campaigns
You're curious and proactive by nature, constantly seeking inspiration to hone your professional approach and skills, whether through industry news & trends, competitor campaigns, or from personal/professional passion outlets – you're alwaysgrowing
You have an eye for detail, you know how to multitask, prioritize, and juggle projects effectively
You naturally build and nurture relationships internally and withclients
You demonstrate excellent communication skills and sharp writingskills
Please include requested salary range in submitted resume

QUALIFICATIONS:
BA/BS degree in marketing, communications or relatedfields

DIRECTOR OF SOCIAL MEDIA AND INFLUENCER MARKETING
French/West/Vaughan (FWV), one of the nation's leading integrated marketing agencies, is seeking a

Director of Social Media & Influencer Marketing

to join our growing team in our downtown Raleigh, N.C. HQs. In this role, you will collaborate with fellow social media and influencer marketing specialists.

While you will work within the Social Media and Influencer Marketing department, you will integrate closely with all agency departments/marketing channels (creative, PR, integrated marketing, paid/digital, analytics).

You'll serve as a key player in your department, and in partnership with team members cross-departments, will contribute to the creation of new ideas, campaigns, strategies and tactics through the lens of social media and influencer marketing.

RESPONSIBILITIES INCLUDE, BUT ARE NOT LIMITEDTO:
Manages social media channels on behalf of agency clients including posting content, executing paid social campaigns, engaging with users, monitoring and reporting
Develops engaging social media content optimized for social media platforms
Contributes to and implements strategic plans forclients
Ensures that client social media/influencer marketing scopes and goals are being met, budgets are maintained, and client relationships arestrong
Collaborates with all agency departments from PR, to creative and digital/paid teams to brainstorm out-of-the box social media content and campaigns
Stays up to date with social media trends and shares those out internally and withclients
Suggests and implements new services, tools, and ideas to further elevate the agency's social media and influencer marketing offerings
Builds and maintains relationships with social media influencers
Establish, grow and maintain relationships with micro to macro influencers and content creators (and in some cases, theiragents)
Coordinates aspects of influencer programs, such as list development, invite responses, andtracking
Assists with day-to-day client communication
Travels to live events and provides on-site social media coverage, asneeded
Contributes to new business opportunities and pitch presentations


REQUIREMENTS:
While your expertise is in social media and influencer marketing, you have knowledge of the way in which all marketing channels work together to deliver on client goals based on ideas and strategies
Has a demonstrated passion for and understanding of social media and proactively pursues opportunities to evolve skills and knowledge of best practices
Has experience utilizing reporting tools including native platform insights and understands the importance of social mediametrics
You have solid understanding and experience using all social media platforms both from an organic and paid media perspective
Possesses attention to detail and the ability to multitask, prioritize and juggle projects effectively
Is able to build and nurture relationships internally and withclients
Demonstrates excellent communication skills and sharp writingskills
Has an eye for visual aesthetics, including formatting and layout, and produces polished client deliverables
Possesses resourcefulness and intellectual curiosity
Please include requested salary range in submitted resume

QUALIFICATIONS:
BA/BS degree in marketing or relatedfields
5 + years in marketing with a focus on digital and socialmedia
Agency experience
Proficiency in using (front and back end) Meta, X, TikTok, Sprout Social, GA 4 , Influencer Marketing Tools/Platforms, Looker Studio (dashboard analytics)
PR & INTEGRATED MARKETING ACCOUNT SUPERVISOR

French | West | Vaughan seeks a PR and integrated marketing account supervisor for its Raleigh office. The right candidate will support multiple clients within an account group.

They will lead and project manage agency departments in planning and executing PR and integrated marketing campaigns across social media, influencer marketing, creative design and production, and paid media.

Candidates should have five-plus years of PR and account management experience, with preference shown to candidates who have led or worked on integrated marketing accounts.

RESPONSIBILITIES:
Lead key accounts to deliver exceptional results and client servicedaily
Contribute to the development and execution of strategic PR and integrated marketing plans
Develop and manage schedules for multiple clients and deliverables
Traditional and digital project management, including acting as a liaison between the client and agency departments
SPECIFIC

REQUIREMENTS:
BA/BS degree in PR, journalism, marketing or relatedfield
Five-plus years of PR and account management experience (agency experience is strongly preferred)
Stellar organizational and time-management skills, and client facing abilities
Results-oriented, with a focus on executing marketing plans according to agreed-upon objectives andKPIs

Are you interested in joining French West Vaughan but don't see a match for your expertise with any of our current opportunities? Don't worry We are always looking for top talent, especially with industry experience.

Reach out and we will keep your resume on file for future opportunities. A member of our Human Resources team will review your resume and contact you immediately if an opportunity arises.

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