- Use research, cultural insights, and data analytics to influence marketing and advertising strategy that reach multicultural audiences in the NA market.
- Develop promotional strategies, sales support materials, educational aids, etc. to grow market share to ensure sales excellence.
- Offer feedback and guidance with an eye on inclusion during campaign development, and act as an available resource to review plans, messaging, creative assets, and marketplace considerations.
- Identify new tactics to ensure maximum multicultural permeation in all channels, including online and social via video, audio, and display; and stay abreast of the rapidly changing marketing environment for the North American market.
- Identify, rationalize and execute on business opportunities through new and improved products and product applications, educational programs and customer services by focusing on key opinion leaders, customers, and sales force.
- Works with various internal and external functions to market the CI portfolio. This includes, but is not limited to, market assessments, forecasts, product backorder communications, conference participation and planning, new product/program launches, collateral creation and approval processes, and competitive updates.
- Evaluates opportunities related to current and future needs by gathering customer feedback, monitoring procedural trends, evaluating competitive landscape, reviewing complaints, monitoring prevalent complications and evaluating reimbursement in key procedural areas.
- Other duties as assigned
- Bachelor in any of the following business/marketing/ or related field
- Master's degree in computer science engineering
- Minimum of 2 years of previous Marketing Experience
- Experience in Hispanic Consumer Marketing
- Previous Medical Device Marketing background
- Willingness to perform, analytical and conceptual thinking, responsible and openminded, understanding financial aspects of business models
- Must be able to work with all levels of management and peers.
- Ability to maintain professionalism among peers and communicate effectively will all levels of the organization.
- Develop and implement projects, campaigns and platforms on corporate level as project leader
- English/ Fluent
- Proficient Spanish strongly preferred
- Proficient in MS Office, Adobe Suite, SalesForce
- Marketing Cloud
- Exciting and challenging work environment
- Comprehensive benefits package
- Training and development opportunities - we believe every employee deserves a development plan. Come, learn, and grow with us
- Medical, dental and vision coverage*
- Health Savings, Health Reimbursement, Flexible Spending/Dependent Care Accounts
- TeleHealth options
- 401k plan with company match*
- Company paid life/ad&d insurance
- Additional supplemental life/ad&d coverage available
- Short/Long-Term Disability coverage (STD/LTD)
- STD LTD Buy-ups available
- Accident/Hospital Indemnity coverage
- Legal/ID Theft Assistance
- PTO & paid holidays*
- Employee Assistance Program
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Multicultural Marketing Manager, North America - Valencia, United States - Sonova AG
Description
OverviewThe Multicultural Marketing Manager- North America will be responsible for elevating multicultural and inclusive marketing across the Advanced Bionics portfolio of solutions to promote business growth in an increasingly diverse marketplace. He/she/they is to embed cultural insights that both value and celebrate cultural diversity, focusing primarily on the North American Hispanic culture, ensuring the AB brand engages in an authentic and culturally relevant way with the targeted audiences. The Multicultural Marketing Manager- NA will develop metrics and ensure measurement methods are in place to track performance of all multicultural initiatives.
What you'll do:
What you bring to the team:
Education
Independent, cooperative, resilient, reliable and trustworthy, self-reliant, outgoing, strong communication skills
Leadership Competencies
Manage global/cross functional project teams of different business
units
Professional Competencies
We love to work with great people and strongly believe that a diverse team makes us better. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of race, color, creed/religion, sex, sexual orientation, marital status, age, mental or physical disability.
We thank all applicants in advance; however only individuals selected for an interview will be contacted. All applications will be kept confidential. Sonova is an equal opportunity employer. Applicants who require reasonable accommodation to complete the application and/or interview process should notify the Senior Manager, Human Resources.
Pay Ranges: $74,400/yr - $111,600/yr
Based on location
Health Benefits & Perks:
Sonova is an equal opportunity employer
We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the market place. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate's ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.
