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Brewster

    Digital Marketing Manager - Ridgefield Park, United States - Longwood University

    Longwood University
    Longwood University Ridgefield Park, United States

    3 weeks ago

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    Description
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    Bachelor's Degree required and 4-5 years of relevant marketing experience with at least 2/3 years of digital marketing experience

    Location
    Ridgefield Park, NJ
    Onsite (Monday – Thurs)/ Remote (Friday)

    401(k) with Company Match
    Paid Time Off
    Hands-on experience at global industry leader Samsung
    Opportunities for career advancement

    THE COMPANY
    For decades, Samsung has been leading the charge on innovation. We see beauty in achieving excellence and our passion for change fuels our discoveries, inventions, and breakthrough technology.

    We believe that technology can, and should, make the world a better place, so we create new possibilities for people everywhere, push the limits of what's possible, and constantly innovate.


    At Samsung Electronics America, we take pride in the creativity and diversity of our talented people – they are at the forefront of everything we do.

    Their skillset and mindset drive our continued success. Only the resilient and resourceful thrive in the daily dose of unexpected at Samsung. We unapologetically push to achieve unforeseen potential in everything we do, both within the workplace and at home. We fearlessly face challenges head-on, conquer the unconquerable, and are comfortable living in the uncomfortable zone. Together we make the impossible possible. Because at Samsung, we Own the Unknown.

    Are you ready to #OwnTheUnknown? Join us.


    BUSINESS UNIT

    If you have ambitions to be a part of a Best in Class organization, the Samsung Home Entertainment (HE) Team is the place to be.

    Made up of the TV, Soundbar, and Consumer IT (Monitor/Memory) businesses, we are the perennial market leaders in our categories and our dedication to innovation and market disruption makes this the destination company for the world's top talent.

    The dynamic culture at Samsung offers both great challenge and great reward.

    At Samsung, you will work among the very best talent in the industry and work on the most innovative products in the world.


    JOP DESCRIPTION:

    THE POSITION
    Manage the strategy and execution across the Consumer Decision Journey on for the CTV category.

    Key Responsibilities:


    Manage CTV marketing activities on including the strategy/development of local marketing pages, the localization of globally developed product/marketing pages and the optimization of the user experience.

    Help develop and execute an integrated digital advertising strategy across key digital touchpoints, to ensure communication of key promotions and initiatives
    Brief and optimize SEM and SEO efforts
    Lead strategic promotions work streams for S.com to drive sell-through. Provide and prepare presentations for regular executive share-out.
    Develop clear, concise briefs for creative agency, drive timelines for asset development, and lead internal reviews with key stakeholders.
    Work with the performance analytics team to identify and lead the real-time optimization of marketing across


    THE CANDIDATE
    4-5 years of relevant marketing experience with at least 2/3 years of digital marketing experience
    Expertise in digital marketing and agency management
    Digital analytics and evaluating data sets to identify learnings to inform the business
    A passion to stay on top of technology, social and industry trends to stay at the forefront of emerging digital marketing trends
    Website planning and optimization
    Experience optimizing for SEO/SEM
    Project management / Time management
    Proven capability to lead collaboration across different teams (Brand, eCommerce, Media, agencies, etc) to provide integrated Brand Digital communications leadership
    Strong interpersonal, communication skills and ability to gain alignment across various stakeholders

    #J-18808-Ljbffr
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