- Partner with our direct sales/account teams and product leads to identify priority markets and customer segments.
- Identify key customer targets, understand buyers' habits/needs in order to develop comprehensive marketing plans to generate marketing qualified leads.
- Develop marketing and sales strategies and campaigns with metrics (MQLs, SQLs, SAL, BOs) and reporting, to drive revenue and market share growth.
- Develop and secure budgets that support execution of the strategy.
- Manage marketing campaigns to support verticals, product launches and solutions.
- Manage campaigns, events, programs, and materials for specific customer markets.
- Provides content, promotional materials, press releases, and product information (data sheets, brochures, etc.) working with agencies and other teams in the business.
- Develops marketing dashboard with B2B/B2C analytics including marketing qualified leads, funnel management and win analysis.
- Creates the annual budget for marketing initiatives connected with the role.
- Manage the budget from approval to performance tracking with the appropriate ROI metrics.
- Bachelor's Degree with 7+ years of directly related experience is required.
- MBA preferred.
- Prior experience in marketing, product marketing, and project management required.
- Prior experience in B2B/B2C marketing is required.
- Experience working with partners on joint GTM plans, product launches and verticals.
- Must have experience with Microsoft Office and extensive use of Windows OS.
- Excellent dominion of PowerPoint and Excel required.
- Self-motivated individual with the ability to thrive in a team-based or independent environment.
- Detail-oriented with strong organization skills.
- Ability to work in a fast-paced environment.
- Limited supervision and the exercise of discretion.
- Demonstrated strategic planning and execution skills.
- Must be able to write, read, analyze, interpret, present marketing data, analytics, dashboards, and reporting materials.
- Team oriented - desire to be a part of and contribute to a high-performance culture.
- Ability to handle multiple projects.
- Medical Plans
- Dental Plans
- Vision Plan
- Life & Accidental Death & Dismemberment
- Short-Term Disability
- Long-Term Disability
- Critical Illness/ Accident/ Hospital Indemnity/ Identity Theft Protection
- 401(k)
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Marketing Manager - Ridgefield Park, United States - WorldLink
Description
Job DescriptionTITLE: Marketing Manager - B2B/B2C Memory
POSITION TYPE: Full Time (W2)
LOCATION: Ridgefield Park, NJ
ABOUT WorldLink:
WorldLink is a rapidly growing information technology company at the forefront of the tech transformation. From custom software development to cloud hosting, from big data to cognitive computing, we help companies harness and leverage today's most cutting-edge digital technologies to create value and grow.
Collaborative. Respectful. Work hard Play hard. A place to dream and do. These are just a few words that describe what life is like at WorldLink. We embrace a culture of experimentation and constantly strive for improvement and learning.
We take pride in our employees and their future with continued growth and career advancement. We put TEAM first. We are a competitive group that like to win. We're grounded by humility and driven by ambition. We're passionate, and we love tough problems and new challenges. You don't hear a lot of "I don't know how" or "I can't" at WorldLink. If you are passionate about what you do and having fun while doing it; tired of rigid and strict work environments and would like to work in a non-bureaucratic startup cultural environment, WorldLink may be the place for you.
For more information about our craft, visit https://worldlink- .
WHO we're looking for:
We are looking for a Marketing Manager - B2B/B2C Memory who will be responsible for leading the go-to-market planning and integrated marketing planning supporting Memory (Portable SSD, Internal SSD, Memory Card) enterprise business across key strategic verticals, products and solutions with a full campaign plan, execution and reporting functions.
You will work as a partner with our direct sales team and product leads to identify priority markets and customer segments, understand the addressable market opportunity with market share potential for the products and solutions, develop marketing and sales strategies and campaigns with metrics (MQLs, SQLs, SAL, BOs) and reporting coupled with enablement plans to drive revenue and market share growth.
The role will require strong leadership and project management skills to work with the team to develop integrated campaigns and plans that can include activities such as ABM, digital marketing, content creation, CRM, trade shows, advertising, social campaign, enablement and PR.
You will monitor and manage metrics associated with campaigns demonstrating ROI, identifying data and analytics that can be used in refining campaigns, developing new campaigns and enabling the sellers with marketing intelligence to better target and respond to customer engagement with a goal of improving close rates and reducing the sales cycle. In addition, you will manage budgets and policies and provide executive summaries demonstrating campaign progress and success against metrics.
You will also drive creative asset management for B2B/B2C, working closely with our Product team. If channel team needs specific assets for a retail partner, you would work closely with the retail partner and product team to develop/resize/localize assets.
You will need to be passionate not just about B2B/B2C and the company, but also about market trending technology and other present and upcoming business opportunities.
Role and Responsibilities:
The physical demands described here are representative of those that must be met by contract employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the contract employee is occasionally required to stand, clean, crawl, kneel, sit, sort, hold, squat, stoop, stand, twist the body, walk, use hands to finger, handle, or feel objects, tools or controls, reach with hands and arms, climb stairs or ladders and scaffolding, talk or hear, and lift up to 20 pounds. Specific vision abilities required by the job include ability to distinguish the nature of objects by using the eye. Operate a computer keyboard and view a video display terminal between 50% - 95% of work time, including prolonged periods of time. Requires considerable (90%+) work utilizing high visual acuity/detail, numeric/character distinction, and moderate hand/finger dexterity.
Performs work under time schedules and stress which are normally periodic or cyclical, including time sensitive deadlines, intellectual challenge, some language barriers, and project management deadlines. May require working additional time beyond normal schedule and periodic travel.
WHAT we'll bring:
During your interview process, our team can fill you in on all the details of our industry-competitive benefits and career development opportunities. A few highlights include:
Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. WorldLink is an Equal Employment Opportunity and Affirmative Action employer. All employment at WorldLink is decided on the basis of qualifications, merit, and business need. We endeavor to continue our footprint as a diverse organization by highlighting opportunities for all people. WorldLink considers applicants for all positions without regard to race, color, religion or belief, sex, (including pregnancy and gender identity), age, national origin, political affiliation, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. People with disabilities who need assistance with any part of the application process should contact us.
This job description is designed to cover the main responsibilities and duties of the role but is not designed to be a comprehensive list of all.
