Jobs

    Digital Marketing Manager - Washington, United States - First Book

    First Book
    First Book Washington, United States

    1 week ago

    Default job background
    Description
    Job Description

    Job Description Salary:

    $55,000 - $65,000
    About the position

    :

    (This is not a 100% remote position/


    MANDATORY IN OFFICE:

    Tuesday & Wednesday)

    Use your creativity and marketing savvy to help get thousands of books and critical resources to kids in need The Digital Marketing Manager takes new partnerships, initiatives, and resources for educators from concept to large-scale, multi-channel distribution.

    Their key responsibilities are to build marketing plans and create corresponding digital marketing assets, such as social media creative and email communications, that promote exciting programs and resources to support educators and their students.


    You'll excel in this role if you're a creative marketer with a collaborative spirit and a knack for project management.

    This candidate should be a skilled marketer who is comfortable with design, content creation, and monitoring multi-channel outreach campaign success.

    They communicate effectively with internal and external clients/project teams. The Manager will work cross-functionally to inform campaign design that keeps educators' needs and user experience top-of-mind.

    Part of the Network Engagement department, and at the center of the organization's key initiatives, this team supports First Book's mission by developing organizational strategies to grow the First Book Network of educators, engage and activate its member base, foster a sense of community among members, and distribute books and resources to kids.

    Essential Duties and Responsibilities

    :

    To perform this job successfully, the individual must be able to perform each essential duty satisfactorily. The responsibilities listed below are representative of the knowledge, skill and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
    Support Program Design & Resource Creation

    –The Manager guides the structure of programs and their communication campaigns to ensure all touch points with our membership are user friendly, impactful, and relevant for educators serving kids from low-income families. Many initiatives include developing and then marketing free resources and tools that support practitioners as professionals.

    The Manager supports initiative & resource development by:

    o Identifying success metrics that ensure funded campaigns accomplish First Book partner goals, advance our mission, and provide a

    valuable, positive experience for members.
    o Working alongside corporate and non-profit partnership managers to guide programs from ideation through to impact reporting.

    Multi-Channel Marketing

    – We seek a creative communicator with strong design and marketing skills. The Manager works alongside the Senior Director of Member Engagement to create and execute robust marketing plans that drive awareness and usage of First Book's products, resources, and opportunities.

    The Manager drives successful marketing by:

    o Creating content and campaign elements/assets for multi-channel campaigns with support from the team (ex:

    email, digital ad creative,

    and SMS using Photoshop, Canva, etc.)
    o Developing communication strategies to promote new resources and initiatives through paid Meta and Google ad placement, content

    marketing, SMS campaigns, direct mail, email marketing, etc.
    o Monitoring campaign performance metrics, spotting trends, and implementing adjustments accordingly.

    Qualifications

    :

    To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

    The requirements listed below are representative of the knowledge, skill and/or ability required:

    Experience both planning and creating design assets for successful multi-channel marketing and communications campaigns
    A passion for First Book's mission that is visible and contagious
    Excellent copywriting and written communication skills with a sharp eye for detail
    Graphic design skills and visual creativity
    Strong project management skills
    Strong interpersonal skills and the ability to spark, cultivate, and grow relationships
    Flexible and adaptable, motivated by a fast pace
    Works effectively in a collaborative team environment
    Works well at both the strategic level (using data and creativity to come up with innovative ideas for growth) and at the tactical level (executing campaigns within marketing tools, analyzing impact, solving problems)
    Takes a positive, solution-oriented approach to opportunities and challenges

    Education and/or Experience:

    4+ years of work experience in communications or digital marketing required.
    Experience managing performance-oriented paid social media campaigns, such as Meta and/or Google Ads required.
    Proficiency with graphic design tools such as Photoshop or Canva required.
    Experience with Pardot (Salesforce), Marketing Cloud, Constant Contact, or another similar email platform preferred.
    Experience with external client/partner relationship management preferred.

    All full-time employees are eligible for the following benefits:


    Hybrid work environment - can work from home and office


    Dental & medical insurance


    Life and Accidental Death and Dismemberment coverage


    Vacation leave


    Sick leave


    Twelve Annual Holidays


    401K and employer matching pension contribution


    Transportation benefits


    TO APPLY:

    Candidates are invited to submit a resume, and a cover letter that details your interest in the position to

    .

    If you need assistance applying, please reach out to us at
    See what First Book has been up to:

    -book/

    #J-18808-Ljbffr
  • The White House Historical Association

    Marketing Manager

    1 day ago

    The White House Historical Association Washington, United States

    Marketing Manager, The People's House · The White House Historical Association is a non-profit, non-partisan educational organization founded in 1961 by First Lady Jacqueline Kennedy to enhance the understanding, appreciation, and enjoyment of the Executive Mansion. For more than ...

  • Solomon Page

    Marketing Manager

    1 day ago

    Solomon Page Washington, United States

    We are seeking a skilled and dynamic Freelance Marketing Manager with a strong focus on B2B communication and managing sponsorship storytelling for a leading tech brand. This hybrid position can be located in either Los Angeles, CA or Washington DC and involves supporting and exe ...

  • Business Group on Health

    Marketing Manager

    1 week ago

    Business Group on Health Washington, United States

    Business Group on Health's Member Experience team is hiring a Marketing Manager to support the growth, engagement and retention of our membership. This person will have experience in marketing and communications, as well as using analytics and strategy to drive success. The Manag ...

  • American Chemical Society

    Marketing Manager

    5 days ago

    American Chemical Society Washington, United States

    Marketing Manager - Journals, Portfolios, Related Products · Date: · May 15, 2024 · Location: · Washington, DC, US, 20036 · Company: · American Chemical Society · Position Summary · The Marketing Manager - Journals, Portfolios & Related Products is responsible for developin ...

  • Personal Care Products Council

    Manager, Marketing

    4 weeks ago

    Personal Care Products Council Washington, United States

    Marketing Manager · Personal Care Products Council · Position Overview · Develop and implement marketing strategy, materials, and promotional components for campaigns tailored to specific segments, programs, products, and events to achieve goals for participation, attendance, and ...

  • Washington Nationals

    manager, marketing

    1 week ago

    Washington Nationals Washington, United States

    Background: · Every professional sports team plays an important role in the civic fabric of its community. The Washington Nationals are committed to leveraging its highly visible brand to galvanize community engagement that delivers impact greater than the sum of its individual ...

  • The Job Network

    Manager, Marketing

    1 week ago

    The Job Network Washington, United States

    Overview:The National Grocers Association (NGA) is the national trade association for America's 21,500 independent community grocers. NGA members include retail and wholesale grocers located in every congressional district across the country, as well as state grocers' association ...

  • Berkeley Research Group

    Marketing Manager

    1 week ago

    Berkeley Research Group Washington, United States

    · Position at Berkeley Research Group, LLC · Job Summary · BRG is looking for an experienced and versatile marketing manager responsible for developing, project managing, and executing marketing and communications initiatives for the firm's US-based 'Global Community' and cros ...

  • Toy Investments Inc

    marketing manager

    1 week ago

    Toy Investments Inc Washington, United States

    Job Description · Job Description Description: Do you have direct experience marketing for a B2B business? Are you a confident, proactive self starter? Are you highly skilled in email marketing and social media management? Do you have exceptional organization skills? Have you be ...

  • AEG

    manager, marketing

    3 weeks ago

    AEG Washington, United States

    In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen. · Background: · Every professional sports team plays an important role in the civic fabric of its community. ...

  • Fraport

    Marketing Manager

    1 week ago

    Fraport Washington, United States

    Job Type · Full-time · Description · Fraport USA is a wholly-owned U.S. subsidiary of Fraport AG, one of the largest airport operators worldwide, with airports in Germany, Greece, Peru, Brazil, India, Turkey, Slovenia, Bulgaria, China, and the USA. Fraport's experience is the gol ...

  • Foley & Lardner

    Manager, Marketing Systems

    2 weeks ago

    Foley & Lardner Washington, United States

    Overview · The Manager of Marketing Systems & Data is a senior leader capable of taking a pragmatic view of business and technology, to drive ROI across individual systems while increasing profitability for the firm. This role will serve as a service provider to both the Busines ...

  • The Ladders

    Marketing Manager

    6 days ago

    The Ladders Washington, United States

    Job Summary · Price Benowitz, LLP is currently seeking an experienced Marketing Manager to be responsible for executing the Law Firm's marketing strategies to drive business growth, enhance brand visibility, and strengthen client relationships. · The Marketing Manager position ...

  • Bird Rides, Inc

    Market Manager

    1 week ago

    Bird Rides, Inc Washington, United States

    Bird's cleaner, affordable, and on-demand mobility solutions are available in cities globally. We take a collaborative, community-first approach to micromobility. Bird partners closely with the cities in which it operates to provide a reliable and affordable transportation option ...

  • smartdept. inc.

    Marketing Manager

    1 week ago

    smartdept. inc. Washington, United States

    smartdept. inc. is searching for a · Marketing Manager · for a client in the · greater Washington D.C. area · . The ideal candidate will · have previous experience in the medical space and is comfortable working autonomously on a small team · . This is a · hybrid, full-tim ...

  • BakerHostetler

    Marketing Manager

    1 week ago

    BakerHostetler Washington, United States

    Our BD & Marketing department has an excellent hybrid opportunity for a Marketing Manager for the Digital Assets and Data Management (DADM) practice group. This is an exempt position that reports to the Senior Business Development & Marketing Manager for DADM. This position will ...

  • CFP BD OF STANDARD CTR FOR FINANCIAL PLANNING

    Marketing Manager

    1 week ago

    CFP BD OF STANDARD CTR FOR FINANCIAL PLANNING Washington, United States

    Job Description · Job Description · Under general supervision, the Marketing Manager will help grow the number of CFP professionals by targeting career changers, undergraduates, and college-bound students to choose financial planning as an attractive career and/or college degre ...

  • The Rush Companies

    Marketing Manager

    1 week ago

    The Rush Companies Washington, United States

    Department: · RUSH DEVELOPMENT COMPANY – · a division of The Rush Companies · Reports To: · Director of Human Resources · Job Summary · The Rush Companies are seeking an experienced · Marketing Manager · to join our diversified construction and real-estate management compan ...

  • Sprezzatura Management Consulting, LLC

    Marketing Manager

    1 week ago

    Sprezzatura Management Consulting, LLC Washington, United States

    Marketing Manager – Federal Contractor, Veterans Administration Support · Department of Veterans Affairs (Contingent Position) · Position Description: · Sprezzatura Management Consulting LLC is seeking a results-driven Marketing Manager to join our team, offering a unique oppo ...

  • Sprezzatura Management Consulting, LLC

    Marketing Manager

    1 week ago

    Sprezzatura Management Consulting, LLC Washington, United States

    Job Description · Job Description Salary: · Marketing Manager – Federal Contractor, Veterans Administration Support · Department of Veterans Affairs (Contingent Position) · Position Description: · Sprezzatura Management Consulting LLC is seeking a results-driven Marketing Manage ...