Analyst, Media Technology - San Francisco, United States - Digitas

Digitas

Verified Company

San Francisco, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that allow brands to be present in human networks.

Currently, and in the future. We provide Networked Experiences by utilizing comprehensive data, technology, creative, media, and strategy capabilities.

Digitas delivers ambitious outcomes through unique solutions such as Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing, and Total Commerce.

Recognized by Ad Age as Data and Insights Agency of the Year, U.S Campaign's Brand Experience Agency of the Year, Media Network of the Year, and acknowledged by Forrester and Gartner, Digitas serves the world's leading brands through a global network of more than 5,500 employees across 65 offices in 43 countries.

To support this, we're seeking an exceptional Analyst to contribute to the transformation in our Media Technology group - an individual with unwavering attention to detail who can assist in ensuring precise and prompt execution of digital advertising campaign deliverables.

Sound like you? Keep reading.

What you'll do:

As an Analyst in Media Technology, you'll oversee Web-marketing campaign execution, quality assurance, and daily trafficking tasks for online ad campaigns.

Day to day, your responsibilities will involve:

Obtaining creative/technical specifications from sites on all creative units, including pixel sizes, technical capabilities, and traffic deadlines specific to site
Assigning and tagging creative elements within the ad server per creative rotation instructions, testing them, and guiding partners on tag/code implementation to ensure campaign integrity
Verifying the quality of all campaign elements by confirming that creative units, placements, clickthrough URLs, and click commands are accurate before campaign launch; also crosschecking the input of all data into third-party systems
Assisting in developing trafficking timelines for the team and collaborating with internal teams on day-to-day operations
Ensuring new placements have launched successfully by confirming with sites and internal agency teams, and troubleshooting any potential issues in getting creatives, tags, and pixels live
Performing weekly QA and documenting all creative units, placements, URLs, commands, backend tags/pixels, and impression delivery
Collaborating with brand safety partners and monitoring reporting as necessary to comply with client specifications
Identifying recurring issues, informing the Manager of specific problems and potential solutions
Gaining proficiency in Microsoft Excel, Google Campaign Manager (third-party ad server), and other ad servers and technology platforms as needed
Staying informed about industry news and innovations by attending and engaging in vendor presentations to assess them for potential agency utilization

Qualifications

Completion of a four-year college education and one to three years of experience in an office setting (preferably in a communications-related company, ideally in an agency environment)
Proficient computer skills (especially in Microsoft Office) that impress even the seasoned professionals, along with an innate grasp of the digital tools shaping the media and advertising landscape daily
Strong time management, exceptional attention to detail, and an innate ability to stay organized
Excellent communication skills - direct, honest, and, above all, considerate and empathetic
Passion for media and marketing - an inquisitiveness that drives you to ask questions and a determination to learn and enhance in all your endeavors

Got what it takes? We're eager to hear from you.

Additional Information
Digitas is an equal opportunity employer.