Copywriter - Contract - Ontario, United States - Peggy

Description

About Peggy:

Peggy is the social marketplace for discovering, buying and selling investment-grade contemporary art, dedicated to democratizing the art world. We are on a mission to break down barriers and make art accessible to everyone.


Project Overview:


Deliverables:

• App Store screenshots
• Onboarding flow in the app
• Instagram bio caption / Twitter bio caption
• Chatbot copy

Qualifications:

• Proven experience as a copywriter, preferably in a brand or marketing setting.
• Ability to craft engaging and persuasive copy across various channels.
• Strong understanding of brand archetypes and messaging frameworks.
• Excellent attention to detail and commitment to meeting deadlines.
• Familiarity with contemporary art is a plus.

Application:


Why, What, How (Golden Circles):

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Why: We believe that art shouldn't exclude. Everyone wants a sense of belonging, to be part of a community - a tribe. No one wants to feel excluded. This isn't just about class and strata. Nearly everyone feels they need permission to join the current art world, and this needs changing.
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How: Our platform gives you access and an opportunity for growth, increasing value both aesthetically and financially—finally, you can buy artwork that appreciates.
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What: Peggy is an art marketplace that allows you to buy into your best self reflected in your best art.


YouTube:
Simon Sinek's Golden Circles


Brand Archetype:

Transformative, visionary, and seeks to make dreams come true. Magician brands promise transformation and wonder. Examples of magician brands are Disney and HBO. The shadow archetype of the magician is the trickster.


Read:
magician brand archetype


Tone and Style:

• Innovative and visionary
• Informative and persuasive
• Accessible and inclusive
• Empowering and exciting

Key Messages:

• Investing in art
• A curated selection of investmentgrade contemporary art
• Democratizing the art world
• Reconnecting you with your artloving inner child