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Pleasanton

    Media Digital Product Specialist - Pleasanton, United States - Bayone

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    Description
    Essential Duties and Responsibilities
    • Liaise between the sales staff and advertising customers on the implementation and progress of digital media advertising, webinars and custom content marketing programs
    • Work with sales team to create Project Scope/Worksheet documents that ensure customer campaign/project objectives, deadlines and how we are being measured are identified and implemented
    • Standardize, create, distribute and post monthly Advertiser Report(s) that measure the performance of digital campaigns and/or products
    • Provide digital advertising program/campaign results, eblast reports, webinar registrant/on-demand viewing reports, custom publication subscriber reports as requested
    • Distill insights and provide narrative on advertiser reports/results that add value and manage the expectations of the advertiser and sales staff
    • Identify audience segments per advertiser needs for digital campaigns
    • Evaluate the current state of our digital analytics practice and propose and support any adjustments or improvements that will add value to our clients and efficiencies to our internal processes
    • Monitor and report on the available inventory of advertising on e-newsletters, websites and other digital programs to maximize revenue
    • Liaise between the sales staff and production/accounting to verify what digital advertising programs can be invoiced each month
    • Utilize existing auditing tools to monitor client spend and insertions on competitive websites, e-newsletters and publications.
    Education and/or Experience:
    Bachelor of Science, Bachelor of Arts Degree with emphasis in Business, Marketing, or Digital Advertising. 4+ years of digital media experience required.
    Knowledge and Skills:
    • Ability to prioritize demands and work on multiple projects concurrently
    • Must be able to work independently and within a team environment.
    • Effective communicator - both written and oral
    • Strong experience with Microsoft products - particularly Excel
    • Experience with Web software including analytics, ad-serving and email deployment desired
    • Experience with ad development of gif; jpg; and other rich media ad units helpful
    • Understanding of HTML and ad tagging a plus
    • Retail / Ecommerce is a Huge plus.


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