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Kathleen

    Senior Digital Marketing Strategist - Kathleen, United States - Cypress North

    Cypress North
    Cypress North Kathleen, United States

    2 weeks ago

    Default job background
    Description


    Kathleen is a Senior Digital Marketing Strategist who joined Cypress North in July 2019 and works out of our Buffalo office.

    Known by coworkers and clients alike as Kbergs, Kathleen is an SEO specialist who brings more than four years of experience to our digital marketing team.

    Some of her daily responsibilities include monitoring organic traffic for clients and reporting on what she finds, putting together site plans, helping with new site launches, project management, and other SEO projects.

    She also makes occasional guest host appearances on our

    Marketing O'Clock podcast

    .
    Before joining Cypress North, Kathleen gained professional experience through internships with Genesee Regional Bank and TJX Companies, Inc. She has earned her Google UX Design certificate, Google Analytics 4 certification, and HubSpot Content Marketing certification.

    Originally from Attica, Kathleen graduated from the Rochester Institute of Technology with bachelor's degrees in new media marketing and management information systems.

    Outside of work, Kathleen is on the volunteer committee for Erie County's Walk to End Alzheimer's chapter. She also serves as the Vice President of Public Relations for one of the Buffalo chapters of Toastmasters.
    In her downtime, Kathleen enjoys taking dance classes like tap and jazz and fitness classes in general. She also likes going to the beach, trying new restaurants, reading, watching 80s movies, and Marie Kondo-ing her apartment.

    Microsoft Clarity Benefits & Drawbacks:
    A Comprehensive Review


    Learn more about Microsoft Clarity, and our favorite features from Cypress North's power users After setting up 24 Microsoft Clarity accounts and counting for various clients, there are some things we've come to love about the platform, and frustrations we've [...

    ]

    Testing Website Accessibility:
    Five Testing Tools & Methods To Identify Accessibility Issues

    Is your site compatible with website accessibility guidelines? Use these tools to benchmark and identify improvement opportunities. Website accessibility is often overlooked, but it shouldn't be. According to CDC estimates, 61 million adults in the United States alone live with [...]

    SEO, Google Tag Manager Tracking, & Content Planning for a New Website There's nothing quite like launching a beautiful, brand new website, but it is something that can have ugly consequences if not performed correctly.

    While marketers aren't typically responsible [...]
    SEO for PDFs - How To Optimize PDFs For The Web

    Let's face it, for some companies Portable Document Formats (PDFs) are an unfortunate necessity.

    From sell sheets and downloadable product flyers, to manuals and tutorials - PDFs have secured a spot in our lives, and there are some tips and [...

    ]
    How to Use Adobe Acrobat Pro DC to Make Interactive PDFs For Inbound Marketing

    Creating unique downloads for your content marketing campaign can be a struggle.

    With millions of resources available online, how can you distinguish your downloads from the assets your competitors are providing? By making them interactive of course You can unlock [...

    ]

    Next, we'll cover Google Ads' extensions, the icing on the cake of your fully optimized account We'll talk about all of the extensions available, from sitelinks to call extensions, and tell you how to set them up, how to know if they're right for your campaign, and when they'll appear in the SERPs.

    SEO Writing Guidelines [A Checklist for Bloggers & Content Writers]


    In this guide we cover basic SEO practices to help bloggers and content writers get their articles to rank at the top of search engine results pages without sacrificing their journalistic integrity.

    Learn about reader intent, keyword research, and SEO tools like title tags and meta descriptions to bring relevant traffic to your website.

    #J-18808-Ljbffr
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