Director of Creative, BriannaYT Channel - Dallas, United States - TBNR

Description

WHO WE ARE

TBNR (The Best Never Rest) is a top YouTube Production Company that manages the massive YouTube channels and digital media brands of Preston, Brianna Arsement and more Our YouTube channels have upwards of 60 million subscribers and 18 billion lifetime views. To work at TBNR Productions you must have a passion for YouTube with a drive to continuously grow and deliver the latest and greatest content We are looking to bring on a Director of Creative with a focus on IRL channels. Our YouTube channels are the foundational backbone of this Company and the catalyst to everything that we do. The Director of Creative, IRL Content will be a driver of excitement and growth for our creative teams.

The primary responsibilities are to organize, enhance, and strengthen our creative offerings, with a focus on excitement, overdelivery, and audience growth. You will be directly responsible for upholding the TBNR mindset of: viewer first, fueling excitement, going beyond great, and igniting transformation with every creative move we make

WHO YOU ARE

• YouTube obsessed and likes to have fun and be weird
• A solutions oriented problem solver who isn't afraid of radical candor
• A continued learner and seeker of further education to pursue growth
• An excellent collaborator who fuels excitement
• Someone who isn't afraid to ask questions and spark change within themself and the Company
• Someone with a positive disposition who learns from failure and recognizes wins

YOUR DIRECT RESPONSIBILITIES

• Oversee IRL Content Team and empower our creatives to proactively problem solve to increase retention by developing the best content
• Guide creative ideation and grow our channels through smart, exciting, and high retention creative
• Collaborate with Production, Packaging, and Post-Production to ensure the best creative choices are coming to life
• Participate in high level logistics and strategy conversations to ensure the best choices are being made for sets, props, locations, etc. to accurately tell the most exciting stories
• Work with Production team to schedule ahead, allowing the creative team the time needed to execute larger scope videos
• Empower the creative teams and individuals to best achieve their goals
• Offer creative solutions for video execution
• Punch up and generate creative ideas, QC Outlines, and give notes on video edits
• Work with Brand Partnerships and Production teams to develop the best, most exciting creative for brand deals
• Understand how to work within the parameters of a brands needs to make them happy while ensuring that we deliver the BEST content to our audience
• Consistently pitch ideas for new, refillable formats for all of our channels
• Use YouTube analytics to perform data regression to understand what creative we should be doing more or less of on a regular basis
• Use analytics and competitive analysis, ensure that we are telling stories with excitement, emotion, and high retention moments to drive up AVD and total watch time

REQUIREMENTS

• 5+ years of experience in YouTube production and content strategy
• 3+ years leading a content production team from ideation through post production
• Expert knowledge of the social media industry and trends across all major platforms: YouTube, Instagram, TikTok, etc.
• Creative, outside-the-box thinker, and strategist
• Capability to move easily between generating big ideas and driving ongoing process improvements
• Excellent communication, creative, writing, analytical, and organizational skills required
• Ability to multitask, make decisions quickly, and work cross-functionally
• Collaborative and creative style at ease in a fast-paced environment
• Must be highly detail-oriented and possess solid organizational skills
• Proficiency in Google Suite, Slack, (or other project management software)

FIRE PERKS (full time employees only)

• 100% Company paid Medical Insurance
• Company sponsored Dental and Vision Insurance
• 401K with a 3% non-elective contribution from TBNR LLC that fully vests immediately
• Flexible time off with 8 Company paid holidays

TBNR LLC is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to an inclusive environment.