- Analyze and interpret data across multiple sources including Google Analytics, Ads, and Property Management system to identify trends and opportunities to increase revenue
- Monitor functionality and content consistently across online channels including the InTown and Uptown websites, central reservation system, online travel agencies (Expedia, ), etc
- Collaborate with the VP of Marketing and the agency of record to develop strategies to improve channel performance (return on ad spend, guest lifetime value, conversion, etc.)
- Design and deploy promotional campaigns across property, web, social, email, and text platforms
- Develop monthly blog and social content calendars
- Collaborate with internal and external teams to maintain brand consistency and messaging
- Help manage and boost brand awareness through PR content and reputation channels
- Assist with call center and field training calls
- BA or BS degree in Marketing/Advertising
- Must have 4-5 years marketing experience
- Hospitality experience a plus but not required
- Must be able to read, speak, understand, and write the English language
- Be a strong team player with the ability to work harmoniously with a diverse workforce
- Must have excellent communication, verbal and written skills; positive attitude, self-starter with strong initiative and competitive mind set with a passion for the hotel business
- Exercise superior communication, presentation, organization, time management, and listening skills
- Must be detail oriented, an analytical thinker and have the ability to multi-task and prioritize daily tasks/schedule
- Technical Skills
- Google Analytics Certified
- Google Ads
- Moz
- WordPress
- Blueshift or related email automation platforms
- Reputation monitoring platforms
- Microsoft Office, Excel, & PowerPoint
- Must work out of the corporate office in Sandy Springs, GA (North Atlanta)
- Typical office environment - moderate noise level.
- Indoor work with hard and carpeted surfaces.
- Must be able to remain in a stationary position 50% of the time
- This position is occasionally required to sit; climb or balance; and stoop, kneel, crouch or crawl. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
- Extensive use of hands and fingers for manipulation of keyboard, answering phone calls, calculator, copy machine, computer printer and other office productivity machinery.
- Use of computer terminal, which requires extensive eye contact with a video display terminal.
- The person in this position frequently communicates with employees/vendors. Must be able to exchange accurate information in these situations.
- The position will be physically located in the Atlanta office; working remotely (outside of Company Directed Guidelines) is not permitted. Currently, the in-office work model is a hybrid with 2 days remote/3 days in the office.
- 5% or less
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Digital Marketing Analyst - Atlanta, United States - InTown Suites
Description
InTown Suites is one of America's largest wholly-owned economy extended stay hotel brands with 196 properties in 22 states. Since 1989, this extended stay brand has experienced high occupancy rates, leading to sustained growth and stability for its employees, even during economic downturns. InTown and Uptown Suites are proud to provide our employees with a culture that embraces and is committed to building a diverse, equitable, and inclusive workforce. Come join our 1,400 (and growing) team members
Our Mission:
To make every guest's stay memorable with small gestures that make a big difference.
Our Vision:
To be the #1 choice for affordable extended stay living.
Description
Position Summary:
This position will be responsible for driving both paid and organic channels to boost market share and demand for both InTown and Uptown Suites brands. The ideal candidate is an analytical thinker who thrives in a fast-paced, team environment.
I. Position Responsibilities: Essential
II. Essential Skills/Credentials/Experience/Education
III. Mental and Physical Demands
Work Environment:
Physical Demands:
Travel Demands:
The Company has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills and abilities. Additional functions and requirements may be assigned by managers/supervisors as deemed appropriate. This document does not represent an expressed or implied contract of employment nor does it alter your at-will employment, and the Company reserves the right to change this job description and/or assign tasks for the employee to perform, as the Company may deem appropriate..
