Manager, Digital Storytelling - New York, United States - Fresh

Fresh

Verified Company

New York, United States

2 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Company Description
**_
Fresh offers a hybrid working schedule with three fixed days in office, and two days remote. This role is based in our New York Office._**
WHO WE ARE

Fresh is a global company headquartered in New York offering skincare, lip care, bodycare, and fragrance in over 25 countries.

With over 30 years of expertise, we are driven by our boundless curiosity and sky's the limit approach.

Whether developing a breakthrough formula, designing a marketing campaign, or welcoming guests in our shops, our teams are passionate about creating everyday indulgences that transform skin.

As a lifestyle beauty brand within the LVMH group, we foster an inspiring, inclusive environment with world-class benefits that encourages everyone to dream big, because that's how we got here.

Here at fresh, we intentionally foster a spirit of belonging. We celebrate our diversity and support every employee to feel welcomed, valued, respected, and heard. By embracing curiosity and collaboration, we recognize that our differences strengthen us.

The Storytelling department is the owner of the brand voice. We are responsible for transforming marketing strategies and consumer insights into compelling creative concepts for all markets.

We collaborate within our department and across Global Marketing, Product Development, Communications, and Digital to deliver consumer-facing content that is unique to fresh.

We love telling stories as much as using skincare.

Your Impact to the role:

Work closely with Storytelling campaign leads to ensure digital copy is consistent within the 360campaign strategy and implements brand voice
Responsible for concepting and creating paid media scripts (including voiceovers and supers) on Meta, TikTok, and YouTube platforms in partnership with marketing and East and West markets
With an expertise in the native social space and in partnership with the social team, develop onbrand captions that are engaging and "edutaining"
Own product page content with a focus on reformulations and repositing of products, leveraging SEO strategy, consumer insights, and high conversion tactics
Have a pulse on social, paid media, and beauty industry trends and competitive
Support Storytelling in editing, proofreading, and validating all consumerfacing digital material

Your impact in your first year:
The Manager of Digital Storytelling will be instrumental in optimizing our digital conversion rate globally.

They will play an active role in implementing digital copy strategy into at least 6 major campaigns in partnership with Storytelling, Social, and Digital and infusing a digital-first mindset in the greater Storytelling team.

They will also have set up an efficient process of updating product page copy to improve web performance based on category growth goals.

Physical Requirements:

Must be able to remain in a stationary position on average of 7.5 hours/day.
Light to moderate lifting may be required.
While performing the duties of this job, the employee may be regularly required to stand, sit, reach, stoop, kneel, and operate a computer, telephone, and keyboard.

Qualifications WHO YOU ARE**You have:

5-7 Years of Experience Required in beauty, agency, or an in
house design department; luxury is a plus
Bachelor's Degree in English, Journalism, or Communications
A compelling portfolio that demonstrates high quality digital copywriting including DTC and social content
Significant experience with SEO and paid media content strategy delivering high conversion while ensuring engagement and brand loyalty
Expertise in translating brand voice into the native social landscape
23 years of experience managing projects and people
Deep understanding of ecommerce, luxury brand positioning, and pop culture trends within the beauty space

You can:

Understand the competitive landscape in terms of voice, marketing, and messaging
Utilize creative thinking and problemsolving skills to deliver digital copy needs keeping in mind regulatory constraints
Comfortably work in a collaborative environment; able to easily adapt to departments' versatile needs and take direction and feedback

You are:

Knowledgeable about the Chinese consumer and their digital platforms is a plus (RED, WeChat, TMall, etc.)

You possess:

Detail oriented and able to handle deadlines in a fastpaced environment
Solid experience managing projects
Welldeveloped verbal and written communication skills (grammar is second nature)
Proven Project Management Skills
Strong Written and Verbal Communication Skills
Proactively make recommendations on process improvement and new ways of working
Ambition to learn more, with a curious mindset
Strong passion for the beauty industry
An outofthebox thinker with a Sky's the Limit mentality

Additional Information WHAT WE OFFER YOU**
Training & Development and Culture