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Senior Marketing Analyst - Washington, United States - Edifecs
Description
Sr. Marketing AnalystOverview
This role will be critical to driving overall business growth. The successful candidate will possess an ability to balance data analysis, provide meaningful insight with data proof points, and have a demonstrated understating of marketing strategy,
programs
and tactics.
Position reports to Director, Demand Generation
.
What
you will do:
Providing the marketing performance measurements, reporting, and analysis required to improve marketing program results for associated business decisions through detailed analysis of the digital behavior of prospects and
customers.
Develop, maintain, and analyze standardized reporting dashboards providing data driven insights to monitor/evaluate marketing, lead generation and sales funnel
s
, and present recommendations to improve
performance.
Ensure all marketing channels, execution tactics, and promotions are tracked,
identifying
,
and developing options to improve conversion, and ensuring the accuracy of the analytics by validating the data
collected.
Translating quantitative data into actionable recommendations to meet business objectives, marketing goals and measurements, in
easy-to-follow
narratives and
storytelling.
Regularly reviewing dashboards with marketing leadership providing performance updates and summaries
Support monthly and quarterly
reviews
with cross-organizational teams to support continued improvements for integrated demand
marketing.
Serve as the primary marketing Salesforce resource, providing support to marketing in their use of
Salesforce.
Assist in developing marketing initiatives to increase
relevant
digital traffic, improve conversion rate, and generate qualified
leads.
Work with
marketing
team to identify, track and report
KPIs.
Stay current on
the latest
trends in web-based analytics, business intelligence tools and web
development.
Other job duties as assigned as
needed.
What you will bring:
5+ years of experience in an analytics role
with at least 3 years supporting
marketing
3-5 years as a p
ower user with
Salesforce (B2B/CRM analytics and Workbench), Pardot (or similar), analytics tool (Salesforce B2B Analytics, Tableau,
PowerBI
, or similar), SQL, Google Analytics,
Microsoft
Excel
and PowerPoint
Comprehensive understanding of Salesforce administration and technologies
Experience with Microsoft Teams
, SharePoint; and ZoomInfo experience is a
plus
Must be an
organized,
analytical
,
and critical thinker
;
act independently when required and have a high degree of personal initiative
with ability to execute on business
objectives
Must have strong written and
oral communication skills, with effective presentation and interpersonal skills
while exhibiting
professional maturity, good judgment, and remain cool under
pressure
Demonstrate project and process management
capabilities
Experience collaborating with multiple teams to drive timely project
completion
Experience in managing Google AdWords is a
plus
Knowledge of digital marketing concepts, inbound and outbound
Strong attention to detail
Ability to work in a fast paced, highly collaborative environment while exhibiting optimal time management
skills
About Edifecs
Edifecs is a premier technology company serving the U.S. healthcare market that empowers its customers to transform healthcare. For over 25 years, Edifecs has provided the market-leading interoperability platform.
Edifecs payer and provider customers and technology partners are driving healthcare transformation with the ability to seamlessly exchange, unify, and normalize data to derive insights and intelligence and replace friction with collaboration across all stakeholders.
Edifecs' platform is the foundation to help customers overcome healthcare's biggest challenges, including accelerating the adoption of value-based payment models, securing complete and accurate care funding for alternative payment models, and fully automating prior authorization.
Edifecs offers natural language processing, machine learning, and artificial intelligence to provide deeper insights into patients, populations, and business processes.
As new standards and regulations continually emerge government agencies, Edifecs is a proven partner to ensure its customers maintain "evergreen" compliance.
Edifecs customers cover 290 million lives and include 100% of national health plans, 70% of state Medicaid programs, and 94% of the lives covered by Blue Cross Blue Shield payers.
The company is headquartered in Bellevue, Washington, with additional offices in Atlanta, Georgia, and Mohali, India, and has more than 1000+ employees.
We are an equal opportunity employer and value diversity at our company. We do not discriminateon the basis of
race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, or disability status. Our corporate credo of innovation, collaboration, customer-centricity, and integrity drive and inform all our actions and decisions. Please contact
for more information.
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