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Digital Marketing Analyst - Washington, United States - Truth Initiative
Description
JOB SUMMARY:
The Digital Marketing Analyst is a member of truth's Marketing Department.
This position will contribute primarily to the digital marketing team but may be called upon to analyze trends and results outside of the digital sphere.
This person will dedicate 70% of their time to analyzing advertising data and making recommendations to improve efficiency; the remaining 30% will be focused on management of the marketing database.
DUTIES/RESPONSIBILITIES (*ESSENTIAL DUTIES):
Develop Key Performance Indicators (KPIs) and visual dashboards, working with internal and external agencies, and report to management and project teams.*Develop reporting suites and success measures based on KPIs for various organizational objectives.
Projection modeling for video views, website views, social media engagements, data captures, etc.
Measuring exposures and results for ad recall, brand recognition, acquisition, engagement, sentiment, etc.
Other duties as assigned.
Provide data and analysis to suggest improvements and to help optimize process and user experience across digital channels based on data and observed trends.*Devise and conduct A/B tests across digital channels (primarily through the Truth website, email marketing and SMS) using tools such as Adobe Target.
Conduct social media analysis and listening and engagement reporting to define reporting metrics for the social networks we utilize.Develop insights to inform web content strategy, social media tactics and push tactics to (1) deepen engagement with key audiences and (2) expand our audience/reach.
Marketing Database management, maintenance, and optimization.*REQUIRED QUALIFICATIONS:Must have a bachelor's degree with 5 years of experience in the advertising, communications, or marketing industry.
Savvy and detail-oriented analyst with a deep understanding of digital channels who can provide not only the data analysis, but thought leadership focused on delivering the best ROI for ongoing programs.
Must possess excellent communication skills, with the ability to speak to technical and non-technical audiences.Strong Tableau and SQL skills (Snowflake preferred).Ability to understand data pipelines.
Database admin experience with role-based access controls.
Ability to work independently and efficiently on concurrent projects and with internal staff and outside partners/vendors is a requirement.
Advertising/communications agency experience is desired.
Must be able thrive in a fast-paced, collaborative team environment.
Thorough working knowledge of Adobe Analytics (Omniture).Hands-on experience with Adobe Dynamic Tag Manager.
Working knowledge of Adobe Target.
Experience developing segments and cohorts.
Experience in omni-channel digital marketing, including paid media, web, SEO, SEM, email, SMS, social media, etc.
Advanced Microsoft Excel skills (e.g. pivot tables, macros, functions, etc.)Individual must be a high-energy professional and able to manage multiple tasks simultaneously in a fast-paced, dynamic work environment.
Ability to manage projects throughout their entire life cycle in collaboration with internal and external team members.
This position is based in Washington, D.C. with a hybrid work schedule of 3 days in the office and two telework days.
COMPENSATION PACKAGE:
The salary range for this role is starting at $75,000- $79,000 on a national basis.
Individual pay decisions are based on a number of factors, including but not limited to qualifications for the role, relevant work experience, skillset, internal equity, location, and certifications, consistent with applicable law.
Salary is just one part of our total rewards package which additionally includes equity, performance bonus for eligible roles, and competitive benefits.
Interested candidates should submit their cover letter and resume hereORmail application materials to:Human ResourcesAttn:
Digital Marketing Analyst900 G Street, NWFourth FloorWashington, DC 20001Fax: No telephone calls please.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status or disability.
