Global Marketing Manager - Benton Harbor, United States - Whirlpool

Whirlpool

Verified Company

Benton Harbor, United States

4 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

ABOUT WHIRLPOOL CORPORATION

The team you will be a part of:
The Brand Management team focuses on promoting and maintaining the brand image at different levels, whether local, national, or international. Their main tasks involve coordinating marketing strategies, such as packaging, pricing, budgets, advertising, and promotions for the brand. Additionally, they are responsible for developing advertising campaigns for the brand.

This role in brief:

Your responsibilities will involve:

Set strategic and creative developments for the assigned product category, including creating and distributing Global Playbooks and ensuring their implementation
Collaborate with the product marketing team to drive consumer-relevant innovations and lead the claim generation process for new projects
Establish a communication hierarchy to effectively deliver consumer messages across all touchpoints and align the strategy with cross-functional partners
Work with regional marketing teams to define the appropriate go-to-market strategy for the category, covering aspects like budget, creativity, and asset recommendations
Engage with the insights team throughout the entire journey to ensure the right positioning, claims, and creative articulation
Contribute to broader strategic initiatives for the business
Partner with various stakeholders across the business, including product marketing, global consumer design, KitchenAid majors/master brand, e-commerce, and regional partners
Travel up to 15% of the time, including international trips

Minimum requirements:

Bachelor's degree
6+ years of experience in advertising, marketing, brand management, or agency roles

Preferred skills and experiences:

Master's Degree
Experience in developing product positioning and launching new products through integrated marketing campaigns
Ability to utilize data and trends to derive insights and translate them into effective marketing strategies
Previous experience in P&L Ownership
Exposure to global business operations

Additional information:

Whirlpool's Ways of Working
We provide flexible work options and leading time-off benefits to help you maintain a healthy work-life balance, including:

Flexible Friday: Option to work additional hours Monday through Thursday to leave work early on Friday
Two-Week Work from Anywhere: Possibility to work remotely for a total of two weeks per year in minimum one-week increments

Sabbatical

Four weeks of paid leave after every five years of service

Find out more about Whirlpool Corporation by visiting Whirlpool Careers. For additional company details, check out their presence on social media platforms such as Facebook, Twitter, LinkedIn, Instagram, and YouTube.

Whirlpool Corporation values and embraces diversity and is committed to providing equal employment opportunities without any discrimination based on race, ethnicity, religion, gender, pregnancy, sexual orientation, age, disability, veteran status, or any other protected category under the law.