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Marketing Manager
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Bloomington

    Marketing Manager - Bloomington, United States - IU Center of Excellence for Women & Technology

    IU Center of Excellence for Women & Technology
    IU Center of Excellence for Women & Technology Bloomington, United States

    1 week ago

    Default job background
    Description
    Marketing Manager
    Job Summary The Marketing Manager oversees the strategy, execution, and day-to-day operations of marketing, design, and other creative needs.

    This position manages a team of part-time staff and contractors whose duties focus on developing brand and marketing materials to support the Center's marketing goals across a variety of platforms.

    Department-Specific Responsibilities
    Directs all operations for marketing and communications, providing direction to marketing intern staff.

    Develops, evaluates, and executes strategic marketing plans for the Center and specific programmatic areas to advance goals and objectives, including data collection and market research, target market definition, development of project timelines, sourcing of promotional materials, and marketing content creation.

    Leads a variety of team members, including graphic design, website, and social media including hiring, training, evaluating, coaching, assigning work, and setting goals and objectives.

    Reports to director, and collaborates closely with program managers, campus partners, and other leaders in Bloomington.

    Serves as the subject matter expert on creative strategy and Center brand identity as well as technical and functional resource on communication and marketing platforms utilized by IU such as Salesforce CRM, WCMS, and LiveWhale.

    Refines and optimizes standards and processes to ensure productivity, quality, transparency, and stakeholder satisfaction across all aspects of creative execution.

    Develops a strong lineup of external talent (freelancers) that can be leveraged when needed to augment internal capabilities.

    Ensures marketing and communication content, messages, images, and policies promote inclusion and belonging for all audiences and contributes to expanding our understanding and knowledge in this area.

    Responds to escalated and complex inquiries and requests from direct reports and stakeholders; acts as a resource and explains policies, procedures, and programs.

    Assists in budget planning and administration for marketing initiatives, including expenditures, revenue projections, and project and program costs.
    Monitors industry trends and best practices, makes process and operational and strategic recommendations, and assists in implementing procedural changes.
    Provides guidance to additional interns and student staff.
    General Responsibilities

    Directs day-to-day operations for the marketing and communications function by providing oversight and direction within a department or large multi-faceted department.

    Hires, trains, evaluates, coaches, assigns work, and supervises the work of a team of Marketing Generalists and/or Marketing Assistants.

    Manages relationships with various internal and external stakeholders; determines marketing needs, projects, and programs to align with objectives and goals and supervises processes such as the development of marketing timelines related to such initiatives.

    Independently develops, evaluates, and executes basic and complex strategic marketing plans for a department, functional area within a department, or large, multi-faceted department to advance goals and objectives, including data collection and market research, target market definition, development of project timelines, sourcing of promotional materials, and marketing content creation.

    Responds to escalated and complex inquiries and requests from direct reports and stakeholders; acts as a resource and explains policies, procedures, and programs.

    May assist in budget planning and administration for marketing initiatives, including expenditures, revenue projections, and project and program costs.

    Regularly researches relevant subject matter to increase knowledge in area(s) of specialty; monitors industry trends and best practices and makes process and operational and strategic recommendations to manager.

    Qualifications
    Required EDUCATION
    Required
    Bachelor's degree in communications, marketing, English, public relations, or related field

    WORK EXPERIENCE
    Required
    Minimum 2 years of full-time professional experience.
    Combinations of related education and experience may be considered.

    SKILLS
    Required
    Proficient communication skills
    Maintains a high degree of professionalism
    Demonstrates time management and priority setting skills
    Demonstrates a high commitment to quality
    Excellent organizational skills
    Excellent collaboration and team building skills
    Effectively coaches and delivers constructive feedback
    Instills commitment to organizational goals
    We encourage applicants who may not meet all the listed qualifications to still apply for this opportunity.
    This role offers a hybrid work arrangement, combining in-person and remote options.
    Schedule and PayWork Schedule 40 hours/week Full-Time
    Salary Range $56, $62,000.00
    Application Instructions Please submit your resume, cover letter, and portfolio Job Opening ID:310386
    If you are NOT an IU employee currently, please use this
    Current IU employees should use this

    #J-18808-Ljbffr
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