Database Analyst - Davenport, United States - Rhythm City Casino

Rhythm City Casino
Rhythm City Casino
Verified Company
Davenport, United States

3 weeks ago

Mark Lane

Posted by:

Mark Lane

beBee recruiter
Description

Department Name:
Marketing


Summary:


The Marketing Database Analyst is responsible for providing analytical and programming support to assess and monitor performance of marketing programs.


Essential Functions:

  • Create analysis and review data to ensure the marketing strategy and business plan is being followed according to set guidelines and expectations.
  • Analyze the effectiveness of marketing programs and promotions by utilizing data mining and pro
- and post-formas.

  • Accurately develop and produce reports for management in a timely manner.
  • Develop and implement various reports as required.
  • Report and analyze redemptions, membership enrollments, tracked play, ADT, time played, action, and any other information requested.
  • Accurately develop, maintain, and update the casino marketing database in a timely manner.
  • Assist with developing, implementing, executing, analyzing, and managing strategies for direct marketing campaigns and the reinvestment strategy associated with them.
  • Work closely with various departments to plan and analyze operations through the creation and analysis of reports.
  • Responsible for the confidentiality and integrity of customer information within the database.
  • Provide and present analysis of various target market and demographic areas to all levels in the organization.
  • Ensure compliance with all regulatory agencies and report potential issues in a timely manner.
  • Assure an environment which emphasizes cooperation, communication, and teamwork with all departments.
  • Support compliance with all internal procedures and regulatory requirements, including those associated with underage and intoxicated guests.
  • Support current law and policy to provide a work environment free from illegal and discriminatory behavior.
  • Complete job duties with mínimal supervision, maintain acceptable attendance, and use appropriate judgment.
  • Job duties, tasks, work hours, work requirements, and other duties as assigned may be added or changed at any time.

Required:

  • Bachelors or Master's degree (or equivalent work experience) in business analytics
  • At least 5 years of experience performing various types of database hygiene and management, data mining, customer segmentation, predictive analytics, and executive level summaries and presentations in a fastpaced business environment.

Schedule:

Full-Time:
Mon-Fri, weekends and evenings as needed.


Salary:

Based on experience
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