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- Analyze key performance metrics such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and other relevant KPIs.
- Interpret data to identify trends, patterns, and insights that can inform optimization strategies and decision-making.
- Provide regular reports and presentations to the marketing team, highlighting key findings and actionable recommendations for improving campaign performance.
- Assist in planning and executing A/B tests to optimize ad creative, messaging, targeting, and other campaign elements.
- Analyze test results to determine statistically significant winners and apply insights to future campaigns.
- Collaborate with other marketing team members, including content creators, designers, and social media managers, to ensure alignment of messaging and goals across paid media and other channels.
- Work closely with the data analytics team to leverage additional data sources and insights for campaign measurement and optimization.
- Assist in budget allocation and optimization across different paid media channels and campaigns.
- Monitor spending to ensure campaigns are on track to meet performance goals and make adjustments as needed.
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Marketing Intern, Paid Media - Beaverton, United States - Dat Services Inc
Description
About DAT
DATis an award-winning employer of choice and a next-generation SaaS technology company that has been at the leading edge of innovation in transportation supply chain logistics for 45 years. We continue to transform the industry year over year, by deploying a suite of software solutions to millions of customers every day - customers who depend on DAT for the most relevant data and most accurate insights to help them make smarter business decisions and run their companies more profitably. We operate the largest marketplace of its kind in North America, with 400 million freights posted in 2022, and a database of $150 billion of annual global shipment market transaction data. Our headquarters are in Denver, CO, with additional offices in Missouri, Oregon, and Bangalore, India. For additional information,
Application Deadline:05/23/2024
The Opportunity
DAT is looking for a Marketing Intern - Paid Media to join our Marketing Team.
What You'll Do
Why DAT?
DAT is an award winning employer of choice.
For starters, we have a hybrid work environment, but we also know what makes a great workplace. We have a time-tested and resolute set of operating values predicated on integrity, mutual respect, open communication, and executing with excellence. These values inform our strategic vision as much as any one of our products does. We've been an employer of choice in the Portland metropolitan area for four decades, and within one year of opening our Denver office, DAT was #26 on Built In Colorado's 100 Best Places to Work In Colorado.
Medical, Dental, Vision, Life, and AD&D insurance
Parental Leave
Up to 20 days of paid time off starting in year one
An additional 10 holidays of paid time off per calendar year
401k matching (immediately vested)
Employee Stock Purchase Plan
Short- and Long-term disability sick leave
Flexible Spending Accounts
Health Savings Accounts
Tuition Reimbursement Program
Employee Assistance Program
Additional programs - Employee Referral, Internal Recognition, and Wellness
Free TriMet transit pass (Beaverton Office)
Here is what we offer:
Competitive salary and benefits package
Work on impactful projects in a cutting-edge environment
Collaborative and supportive team culture
Opportunity to make a real difference in the trucking industry
Employee Resource Groups
DAT embraces the value of a diverse workforce, and believes it is a core strength of our company that we encourage those values in every DAT employee, at every level of our organization, regardless of tenure or rank. We provide equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR c)
