Public Relations Project Lead - Houston, United States - Texas Children's Hospital

Texas Children's Hospital
Texas Children's Hospital
Verified Company
Houston, United States

2 days ago

Mark Lane

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Mark Lane

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Description
We are searching for a Public Relations Project Lead - someone who is ready to grow with our company.

In this position, you'll be responsible for developing, implementing and managing strategic media relations and public relations programs for the most highly visible, key service lines at our hospital on a local, regional and national front.


Skills & Requirements

  • Required bachelor's degree
  • Required at least 5 years' experience in the public relations field including national PR experience with a top tier entity/client.
  • Journalism experience may be considered
  • Preferred experience in healthcare or notforprofit
  • Requires the ability to write, think and edit critically and strategically

Job Duties & Responsibilities

  • Represents the department with key organization and physician leadership, builds relationships and actively seeking out media worthy opportunities
  • Develops comprehensive plans to proactively drive strategic story opportunities across appropriate media outlets. Plans include strategies, objectives, tactics, messaging, pitch points, timelines, budgets, media targets and media training (for both experts and patient families)
  • Works proactively to secure local, regional and national media placements for the brand, especially for key, highlevel service lines, as well as additional key initiatives or assignments. This includes writing media materials and news releases, coordinating media visits, securing patient releases and cooperation, tracking media coverage, etc.
  • Works to media train key hospital spokespeople to confidently and appropriately respond during any interaction with media contacts including filmed and/or live media interviews, news conferences, etc.
  • Partners with marketing colleagues to develop PR plan components for integrated programs against specific business initiatives. Plans may include media relations, community events, press events, etc. Partners with internal communications to ensure that appropriate stories are also featured in publications and other internal vehicles, and may assist in article development
  • Identifies appropriate media contacts to target for specific initiatives/audiences. Knows when/how to drive stories beyond local market media to national/regional exposure and how to leverage community/local media, events and programs against strategic goals
  • Prepares talking points and helps prep spokespersons as directed by department leadership
  • Assists in managing media inquiries, planning press events, monitoring coverage, etc.
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