- Consult with Marketing leaders to identify gaps and opportunities within the Marketing department, seeking Marketing processes that need to be developed or optimized
- Partner with stakeholders to document existing processes, and gather requirements for new processes (including approval steps and compliance checks)
- Design and implement end-to-end marketing workflows to drive internal efficiencies & external effectiveness of Marketing programs & campaigns
- Be a Subject Matter Expert for Marketers who bring process challenges to you
- Support Evernorth Business Marketing team to streamline the way they execute strategic programs & campaigns
- Configure Marketing Project Management System based on workflow requirements, including intake forms, and re-useable templates for repeatable work
- Inject modern-day marketing technology into all workflows, including automation & artificial intelligence
- Measure & analyze the performance of all processes, and visually show where work is flowing quickly and slowly
- Continuously consider what comes before and after every step, across all people & technology — both within Marketing and outside of Marketing
- Be a Subject Matter Expert for the Wrike project management system, to enable projects to move forward on-time & on-budget
- Lead training for related marketing technologies and workflows used by Marketers to manage their work
- Document best practices and deliver oversight to keep Evernorth projects moving forward
- Bachelor's degree in related field; MBA or other Master's degree nice-to-have
- 5+ years of relevant work experience for large and complex organizations
- Deep experience configuring work management systems such as Wrike, Workfront, Asana or Monday; Wrike Certified Professional a plus
- Experience with workflows that exist between an Enterprise and an agency
- Experience with Agile Marketing; Kanban, Scrum, or similar
- Analytical mindset that can understand complexity, yet strives for simplicity
- Focused on getting work done properly with the least number of teams, people, and steps
- Understanding of the RACI framework (Responsible, Accountable, Consulted, Informed), and how it can be translated into streamlined workflows that contain only what is absolutely required, and nothing more
- Ability to help Marketing understand the cost to produce assets using internal and external labor
- A belief that a process is never fully optimized, and should always be monitored, reviewed, refined, and simplified
- Strong project management skills; able to define tasks, establish schedules and influence partners to deliver on strategic objectives on-time and on-budget
- Ability to work effectively in dynamic, rapidly changing, team-based environment (Must balance high-priority, long-term projects with short-term, immediate deadlines. Proven ability to lead in a heavily matrixed environment)
- Ability to foster collaboration and value other's perspectives and gain support and buy-in for organizational proposals
- Familiar with products from the Adobe and Salesforce marketing suites
- A passion for innovation, including automation, and GenAI
- Ability to work from a Cigna office 50% of the time
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Marketing Operations Lead Advisor - St. Louis, United States - The Cigna Group
Description
The job profile for this position is Operations Advisor, which is a Band 4 Senior Contributor Career Track Role.Excited to grow your career?
We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply
Our people make all the difference in our success.
Marketing Operations Lead Advisor - HybridSummary
An exciting opportunity to shape the work of Marketing at The Cigna Group This role is part of our Marketing Operations Center of Excellence. We are looking for a marketing process expert to work with our Business Marketing teams and Marketing Centers of Excellence to rethink & redesign how work gets done at scale. This role will be responsible for supporting the marketing strategies for our Evernorth business marketing team, with a focus on creating & supporting scalable processes & workflows that allow our Marketers to execute their programs & campaigns. This includes external teams too, including agencies and print vendors.
High-level Responsibilities
Detailed Responsibilities
Qualifications should include
Preferred office locations include: St. Louis, Bloomfield, CT, NYC (Midtown), Philadelphia (open to other locations depending on experience)
If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.
Please note that you must meet our posting guidelines to be eligible for consideration. Policy can be reviewed at this link.
Marketing Operations Lead Advisor professionals in St. Louis
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Alisa Mack
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Alexander Rich
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Michael A. Metzger
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Lily Havens
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Daniel Pérez
Photography - Sales - Operations