Digital Business Analyst - Green Bay, United States - W.W. Grainger

W.W. Grainger

Verified Company

Green Bay, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Work Location Type:
Remote**Imperial Supplies, a Grainger Company, is a national distributor of quality maintenance products.

Serving the fleet maintenance industry since 1958, Imperial has formed lasting relationships with customers by tailoring our services to meet their changing needs.

Our welcoming workplace enables you to learn, grow and make a difference by keeping businesses running and their people safe.

As a Great Place to Work-Certified company, we're looking for passionate people to join our team as we continue leading the industry.

Would you like to help shape the future of a business leader in the fleet maintenance industry? Join Imperial Supplies today as a Digital Business Analyst
Imperial Supplies, a Grainger company, is a national distributor of quality maintenance products.

Serving the fleet maintenance industry since 1958, Imperial has formed lasting relationships with customers by tailoring our services to meet their changing needs.

What can Imperial do for you?

Competitive salary
Remote or hybrid schedule promoting work/life balance

Monday

Friday work schedule, no nights, or weekends
Immediate medical, dental, vision; 12 hours of PTO for every full month worked _(up to 144 hours a year)_,_ _6 paid holidays and 6% of annual earnings contributed to your retirement, immediately vested

Position Overview:

Under limited supervision of the Analytics Manager, the Digital Business Analyst works closely with the Web Development, eCommerce, Marketing and IT departments in the development of reports, projects, and company initiatives.

Projects range from the strategic to the very operational and could include business planning, providing useful insights, supporting the creation of the retention strategy, evaluating growth opportunities, building / analyzing data sources of truth, and regular review of key performance metrics.

The results include custom performance analysis, building scalable reporting, and packaging findings into presentation-ready content for Imperial Supplies department leaders.

The role requires interaction with various areas of the organization.

Key Responsibilities:

Collaborate with the digital marketing team to define key performance indicators (KPIs) and establish tracking methodologies to measure campaign effectiveness.
Analyze large datasets to identify trends, patterns, and opportunities for optimization.
Full cycle management of analysis projects including gathering stakeholder agreement and buyin thru presentation.
Prepare comprehensive reports and dashboards that highlight campaign performance, identify areas for improvement, and provide actionable recommendations.
Present data and reporting including deciphering data to nontechnical associates and having full functional knowledge and background of data to reply to questions and inquiries.
Utilize BI tools and visual analysis software to create visually appealing and interactive reports that communicate data insights effectively.
Identify and implement strategies to improve data accuracy, data collection processes, and data integration across different systems.
Collaborate with crossfunctional teams to integrate marketing data with other business data sources, enabling a holistic view of customer behavior and marketing performance.
Perform adhoc analysis and deep dives into specific marketing campaigns or customer segments to uncover insights and opportunities for optimization.
Stay up to date with the latest trends and developments in digital marketing analytics, data analysis techniques, and industry best practices.

Minimum Education and Experience:
Associate degree or equivalent experience. Moderate technical knowledge and understanding of the back-end functional work of Google Analytics (GA years GA4 experience including setting up tracking, creating custom reports, and analyzing website data. 1-2 years of experience in digital marketing data analysis, preferably in a similar role. Strong proficiency in SQL for data extraction, manipulation, and analysis.

Familiarity with various BI tools and visual analysis software such as Tableau, Power BI, Google Data Studio (Looker Studio), or similar platforms.

Strong attention to detail and ability to work with large datasets. Proactive and self-motivated with the ability to work independently and meet deadlines in a fast-paced environment.

Effective communication skills with the ability to present data and insights in a clear and concise manner to both technical and non-technical stakeholders.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status.

We are proud to be an equal opportunity workplace.