- Partner with other C-suite leaders to create vision for the company and set long-range business priorities
- Translate business objectives into cross-platform content strategy with twin goals of maximizing revenue and raising brand awareness
- Deploy creative team resources to develop best-in-class content in support of business goals, with primary goal of attracting and retaining digital and print subscribers
- Hire and mentor senior creative team leaders and ensure the continued development of the next generation of talented leadership
- Manage multiple teams, working in adjacent but distinct businesses, for efficiency and innovation
- Oversee content budgeting (tv shows, kitchen expenses, books, etc.), working closely with creative leads and finance team
- Serve as a spokesperson and face of ATK with sponsors, business and marketing partners, and the media
- Manage content development for media platforms (tv shows, video programming, podcasts)
- Oversee development of premium, differentiated content on media platforms (Amazon, YouTube, OTT channels) to maximize direct revenue
- Partner with rest of the exec team on strategy to drive digital traffic and subscriptions from media products
- Work with sales and business partners to maximize sponsorship and custom video revenue
- Create video content to support sales of magazines and books and drive affiliate revenue
- Manage content development for digital platforms, magazines, books, and newsstand special issues
- Set strategy for recipe development and product review teams with goal of retaining current subscribers and attracting new audiences
- Work with EICs for Cook's Illustrated and Cook's Country to shape these brands and develop content across platforms
- Work with Editorial Director for books to build publishing list and hone concepts for market success
- Manage digital editorial team responsible for web and app content, working to translate test kitchen value prop to our digital audience
- Manage product reviews team (ATK Reviews) and partner with business leads on maximizing affiliate revenue
- Manage newsstand special interest publications (SIPs), with focus on topic selection, concepting of issues, and covers
- Manage senior staff leading TV, video, magazines, books, digital, cooking school, and product reviews
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Chief Content Officer - Boston, United States - America's Test Kitchen
Description
America's Test Kitchen (ATK), one of the pioneering brands in food media, is seeking a Chief Content Officer to lead the multi-platform content creation teams, managing a staff of 100+ editors, producers, recipe developers, product testers, writers, art directors, and tv/video talent. This C-suite role based in Boston, MA reports to the Chief Executive Officer, and will have a significant role in shaping the future of this storied company where savory aromas from the test kitchen waft through the office.
Strategy and Leadership
About America's Test Kitchen
The mission of America's Test Kitchen (ATK) is to empower and inspire confidence, community, and creativity in the kitchen. Founded in 1992, the company is the leading multimedia cooking resource serving millions of fans with TV shows (America's Test Kitchen, Cook's Country, and America's Test Kitchen: The Next Generation), magazines (Cook's Illustrated and Cook's Country), cookbooks, a podcast (Proof), FAST channels, short-form video series, and the ATK All-Access subscription for digital content. Based in a state-of-the-art 15,000-square-foot test kitchen in Boston's Seaport District, ATK has earned the trust of home cooks and culinary experts alike thanks to its one-of-a-kind processes and best-in-class techniques. Fifty full-time (admittedly very meticulous) test cooks, editors, and product testers spend their days tweaking every variable to find the very best recipes, equipment, ingredients, and techniques. Learn more at
Why America's Test Kitchen:
We're passionate about cooking, and about creating the best place to work. We're small enough for your ideas to make a big impact, and large enough to offer you opportunities to grow professionally at any stage of your career. We want you to take risks and make mistakes - that's how innovation happens in our test kitchen, in our offices, and life.
We at America's Test Kitchen believe food media can be a powerful force for social change. We are passionate about building an inclusive workforce that represents many different cultures, backgrounds, abilities, identities, and perspectives.
We welcome your application.
