- Assist in ongoing campaigns to drive awareness for UG2 services.
- Assist with the design and execution of high impact digital campaigns using appropriate content, techniques, tools, and channels (whitepapers, case studies, newsletters, video, website, email, webinars, infographics, social media, etc.).
- Play a key role in UG2's social media execution and development.
- Manage and maintain UG2's content libraries (email, digital and graphic assets)
- Work with UG2 regional Centers of Excellence and provide marketing and communication support for their local business development and operations teams.
- Partner closely with Marketing, Business Development, Operations, IT and other departments daily
- Develop sales tools and aids that support our business development efforts.
- Track and manage strategic partner marketing and industry association relationships to maximize awareness and impact.
- Help with corporate communications strategies, including Thought Leadership activities.
- Assist with the creation and management of content for the website and other marketing initiatives.
- Assist with the creation and deployment of email marketing campaigns.
- Interact with external marketing agencies, partners, and vendors.
- Assist with the development of internal communication messages and programs.
- Measure, track and report on program results on an ongoing basis.
- Perform basic design functions as needed (i.e. creating and editing graphics for digital needs)
- Stay current with and apply latest marketing best practices; Be a student of our industry and discipline.
- Effectively work in a fast-paced environment and be willing to adjust roles and responsibilities to meet the needs of a constantly changing and growing organization.
- Minimum 1-3 years marketing experience, agency experience a plus.
- BS or BA in Marketing, Communications or other relevant discipline.
- Creative, self-starter, highly motivated team-player with "roll-up sleeves" attitude and the ability to make informed decisions quickly within a fast-paced environment.
- Data and analytical skills to help measure marketing metrics.
- Strong project management skills and great attention to detail
- Excellent verbal and written communication - including the ability to interact effectively with all levels of staff and management.
- Working knowledge and successful experience with many or all of the following is a plus but not required:
- Hubspot
- SEO, SEM, PPC
- Email Marketing Campaigns (Marketing Automation a plus)
- Social Media
- PowerPoint and Microsoft Office
- Basic/Intermediate Design Skills
- B2B and/or Services Marketing experience preferred.
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
- 8-hour shift
- Monday to Friday
- Boston, MA 02116: Relocate before starting work (Required)
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Marketing Coordinator - Boston, United States - UG2
Description
UG2 is looking for a highly motivated, self-directed Marketing Coordinator to join our Marketing team in our Boston office. The Marketing Coordinator will be responsible for working on a variety of marketing and communication programs with a heavy focus on social media, event support, and content development. Key responsibilities include:
Qualifications & Skills:
About Us
UG2 is committed to delivering the highest standard of facility services and solutions in the commercial, corporate, education, retail, public venue, healthcare, life science and industrial markets.
Founded in 2012, UG2 is privately held and headquartered in Boston, Massachusetts. We also have regional offices in Chicago, Washington, D.C., New York City, West Palm Beach, Los Angeles and Sunnyvale.
Job Type: Full-time
Pay: $55,000.00 per year
Benefits:
Schedule:
Ability to Relocate:
Work Location: In person.