Manager, Consumer Insights - El Dorado, United States - Murphy USA

Description

The Manager will empower teams across the Enterprise through consumer, customer, and shopper insights capturing both Murphy USA and QuickChek brands.

They will find opportunities to deliver more value to customers by acting as a strategic partner to the Brands, representing the voice of the consumer and delivering actionable insights.

This strategic leader will bring richer and deeper understanding of the fuel and convenience consumer to reinforce customer-centric business strategies.

The Manager, Consumer Insights and Marketing Intelligence will leverage (leading, informing, or conducting) both qualitative and quantitative research, as well as leveraging syndicated data sources and customer data.

• Supports the development of Consumer Insights and Marketing Intelligence roadmap and the Brands' learning agenda
• Leads research initiatives and analyze data from various sources (surveys, focus groups, sales data) to identify trends and insights, synthesizing to tell a clear story to enable business owners to inform their strategies
• Produces reports based on insights and present to internal stakeholders
• Conducts research to understand consumer preferences, shopping behavior within retail environments, omnichannel experiences, and market dynamics
• Analyze shopper journeys, decision-making processes, and factors influencing purchase decisions
• Establishes and lead measurement tools including a Brand Health Tracker
• Demonstrates familiarity with methodologies such as Nielsen data analysis and customer survey research design
• Develops proficiency in in-house customer analytics tools and third-party insights sources to answer business questions
• Guides future-facing initiatives by staying up to date on convenience, fuel, nicotine, food & beverage (QSR) trends, competitive, and market intelligence
• Advocates for Consumer Insights and Marketing Intelligence function by developing strong internal relationships QUALIFICATIONS
• 5+ years of experience in consumer insights role including experience in syndicated data analysis and quantitative and qualitative research
• Experience in vendor and project management
• Strategic-thinker and problem-solver with strong analytical skills and ability to synthesize data into clear, actionable insights and recommendations
• Excellent written and verbal communication skills
• Meticulous and highly organized with strong project management capabilities
• Advanced Excel and PowerPoint skills required
• Proactive with a self-starter mentality, strong collaborator and collaborative nature
• Agility to adapt with shifting priorities and comfortable with ambiguity