Senior Director, Ad Sales Brand Marketing, Entertainment - New York - Fox News Network

    Fox News Network
    Fox News Network New York

    3 days ago

    Description
    OVERVIEW OF THE COMPANY
    Fox Corporation
    Under the FOX banner, we produce and distribute content through some of the world's leading and most valued brands, including: FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. We empower a diverse range of creators to imagine and develop culturally significant content, while building an organization that thrives on creative ideas, operational expertise and strategic thinking.
    JOB DESCRIPTION
    FOX has an exciting opportunity for a Senior Director, Ad Sales Brand Marketing, FOX Entertainment. In this new role, the Senior Director, Ad Sales Brand Marketing will partner with key stakeholders to lead the development and execution of go-to-market strategies and materials that increase visibility with agencies and clients and drive demand in the digital and linear advertising marketplace for FOX Entertainment. The Senior Director, Ad Sales Brand Marketing will report to the VP of Ad Sales Brand Marketing and will manage a Senior Coordinator.
    A SNAPSHOT OF YOUR RESPONSIBILITIES:
    • Sales Collateral and Materials:
      • Utilize strong storytelling skills to conceptualize and develop breakthrough marketing materials that bring to life the unique selling proposition of FOX Entertainment's digital and linear properties including but not limited to sales presentations, trade website/online media kit, sizzle videos, one-sheets, client mailers, trade media campaigns and email blasts
      • Collaborate with Partnerships and Portfolio Marketing, Research, and Sales teams to enhance proposals and presentations with audience insights and positioning
      • Partner with various internal teams (Sales, Consumer Marketing, Branded Content, Programming, Comms, Research, and Design) and external vendors to develop and bring Brand and Portfolio messaging to market
      • Support new programming, product announcements and acquisitions, conceptualize trade-facing go-to-market messaging, positioning and communications plan to drive awareness and consideration
      • Partner with creative teams and agencies on copy, design, and video assets; oversees and applies brand positioning and visual identity system, ensuring consistency in positioning and branding throughout all internal and externally facing materials
    • Client Experience & Trade Marketing:
      • Oversee development and strategy of compelling campaigns and activations to demonstrate and deliver strategic priorities and brand propositions
      • Conceptualize immersive and one-of-a-kind experiences that help build sales relationships and positions the team as best-in-class in the marketplace
      • Support tentpole trade events and Ad Sales programmed events with stakeholder management, messaging, collateral, talent briefings, panel programming and branding
      • Establish cadence of metrics reporting and analysis to inform future content strategy; maintain trade marketing website, eblasts and sales materials, and trade media campaigns- including project management, asset management (copy, key art, videos) and keeping content current
      • Work with internal stakeholders to identity thought-leadership opportunities and deliver priority messaging to the marketplace as well as internally; strategically align opportunities where show talent can represent the brand in the marketplace when possible
    • Internal Communication/Facilitation:
      • Develop and execute the communications plan and positioning to be leveraged in trade-facing touchpoints
      • Support daily communication with internal and external parties, including Sales, Ad Sales Marketing, Programming and Network Leadership, Branded Content, Research, Production, Consumer Marketing, Finance, Legal, Vendors, Clients, and Agencies
      • Establish systems and best practices to structure, manage, and maintain an organized library of cloud-based sales materials
    • Management:
      • Act as point of contact for Sales Enablement requests; Prioritize and oversee brand marketing projects; Manage communication plan timelines, workflow, and report team progress to VP
      • Effectively lead, manage, and mentor the Senior Coordinator
      • Work closely with VP and HR to develop and coordinate internal training plan for direct report
    WHAT YOU WILL NEED:
    • Minimum 12-15 years of experience at an agency, media company, sales organization where the individual was responsible for presentation, creative and promotion development
    • Experience in television, digital, new media, events and project management and an interest in pop culture and entertainment
    • Deep understanding of the Digital and Digital TV ecosystem and experience with Branded Content, Programmatic, Streaming, OTT/CTV strategies
    • Knowledge of relevant linear and digital syndicated and custom research tools i.e., Comscore, Nielsen, etc. and their application to the sales process; Ability to effectively synthesize data, glean insights and organize information to create a strong sales story/distinct positioning
    • Excellent oral, written, proofreading and presentation skills; excellent comprehension and ability to communicate clearly, concisely, and effectively
    • Strong understanding of media ad sales process, marketing strategy, media buying and planning functions, digital platforms, and ad formats; Familiarity with Programming, Talent and Media Relations processes a plus
    • Thorough knowledge and proven experience working with Microsoft Office (Word, Excel, and PowerPoint, etc.)
    • Willingness to travel and work overtime, and on weekends with short notice
    NICE TO HAVE:
    • Bachelor's degree
    #LI-DNI
    We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.
    Pursuant to state and local pay disclosure requirements, the pay rate/range for this role, with final offer amount dependent on education, skills, experience, and location is $143, ,000.00 annually. This role is also eligible for an annual discretionary bonus, various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.
  • Work in company

    Marketing Coordinator – Entertainment

    Only for registered members

    This role is for a Marketing Coordinator who will support marketing initiatives across the full 360 lifecycle of content licensing. · Manage and troubleshoot internal and client requests related to screening platforms and materials portals · Support clients with marketing asset r ...

    New York

    1 month ago

  • Work in company

    Marketing Coordinator – Entertainment

    Only for registered members

    The Marketing Coordinator will support marketing initiatives across the full 360 lifecycle of content licensing. · ...

    New York, NY

    1 month ago

  • Work in company

    Entertainment News Email Marketing Specialist

    Only for registered members

    We are seeking fast and relentless freelancers who know how to spot the biggest stories in entertainment and help reporters turn them into pageviews. · ...

    New York

    2 weeks ago

  • Work in company

    Entertainment Market Research Manager or Senior Manager

    Only for registered members

    NRG is a leading global insights and strategy firm at the confluence of content, culture, · and technology. We stay ahead of what's next, providing fresh insights to spark new ideas. · We're a trusted partner to our clients, working behind the scenes to bring imagination, · depth ...

    New York $75,000 - $100,000 (USD)

    3 weeks ago

  • Work in company

    Entertainment Market Research Manager or Senior Manager

    Only for registered members

    We're looking for a Research Manager or Senior Research Manager to join our entertainment research team—partnering with the world's top studios and streaming platforms to shape the content and campaigns that fuel cultural conversations. · Manage end-to-end custom quantitative and ...

    New York $75,000 - $100,000 (USD) Full time

    3 weeks ago

  • We're seeking a Senior Strategist of Entertainment Vertical Marketing who excels in driving strategic partnerships, unlocking new growth opportunities, and shaping the future of digital advertising. · ...

    New York, NY

    3 weeks ago

  • Work in company

    Senior Director, Ad Sales Brand Marketing, Entertainment

    Only for registered members

    We empower a diverse range of creators to imagine and develop culturally significant content, while building an organization that thrives on creative ideas, operational expertise and strategic thinking. · JOB DESCRIPTION · FOX has an exciting opportunity for a Senior Director, Ad ...

    New York $143,000 - $188,000 (USD)

    1 month ago

  • We are looking for an Account Coordinator to join our growing team This position you would sit on the consumer and wellness team, focusing on our Health and Wellness client accounts working with HCP and Patient influencers. · This is a hybrid role based in New York office.Work cl ...

    New York $60,000 - $65,000 (USD)

    3 weeks ago

  • Real Chemistry is looking for an Account Coordinator to join our growing team. · ...

    New York, NY

    3 weeks ago

  • Businesses that partner with Google come in all shapes sizes and market caps. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. · Develop go-to-market sales strategy and execution across ou ...

    New York $147,000 - $216,000 (USD) Full time

    1 month ago

  • The Go-to-Market (GTM) Sales Strategy and Operations Lead will partner closely with our Director of Performance and will lead sector and regional projects to drive strategy and improve the operations of the Large Customer Sales organization.We have teams embedded in each of the m ...

    New York $147,000 - $216,000 (USD)

    1 month ago

  • · Are you a tech-savvy storyteller who can translate complex media, entertainment, sports, and games cloud solutions into compelling customer value? At AWS, we're seeking an Industry Product Marketing Manager who can shape the future of cloud computing. · As the world's leading ...

    New York $147,200 - $218,600 (USD)

    1 week ago

  • Real Chemistry is looking for an Account Coordinator to join our growing team This position you would sit on the consumer and wellness team, focusing on our Health and Wellness client accounts working with HCP and Patient influencers. · ...

    New York, NY

    3 weeks ago

  • Work in company

    Chief Marketing Officer

    Only for registered members

    This is a part-time remote role for a Chief Marketing Officer responsible for developing and implementing marketing strategies and conducting comprehensive market research. · Experience in Market Planning and Market Research to design and execute effective strategies · Proficienc ...

    New York

    3 weeks ago

  • Work in company

    Brand Strategist

    Only for registered members

    +The Coordinator supports the full campaign lifecycle by drafting strategic briefs, coordinating cross-functional teams, and ensuring seamless execution across creative, product, CRM, media, and other stakeholders. · +Draft clear,strategic campaign briefs for internal teams and a ...

    New York

    1 month ago

  • Work in company

    Associate Director of Sales

    Only for registered members

    A luxury hospitality organization is seeking an Associate Director of Sales to drive top-line revenue across Entertainment, Corporate and High-End Leisure segments. · Proactively manage and grow a diversified portfolio of entertainment corporate leisure accounts to maximize room ...

    New York

    1 month ago

  • Are you interested in shaping the future of movies and television? Do you want to define the next generation of how and what Amazon customers are watching? · ...

    New York $71,500 - $125,100 (USD)

    1 month ago

  • We are seeking a Product Marketing Manager who will drive our mission of becoming the premier destination for live sports and entertainment. · This includes defining target campaign audiences, identifying effective marketing placements, · analyzing success metrics and key perform ...

    New York $71,500 - $125,100 (USD) Full time

    1 month ago

  • Work in company

    Digital Talent Scout

    Only for registered members

    THE INTERNSHIP · The Gold Studios Group is hiring a Digital Talent Scout (Comedy & Digital Entertainment) to join The Gold Studios team to directly assist in finding our next biggest clients in the digital comedy & entertainment space. · COMPANY OVERVIEW: · The Gold Studios is ...

    New York

    1 week ago

  • Work in company

    Marketing Coordinator

    Only for registered members

    The Marketing Coordinator will support marketing initiatives across the full 360 lifecycle of content licensing, · Manage and troubleshoot internal and client requests related to screening platforms and materials portals · Support clients with marketing asset requests... · ...

    New York

    1 month ago

  • Work in company

    Associate Sales Director

    Only for registered members

    The Associate Director of Sales is responsible for accelerating growth across Entertainment, Corporate, and Luxury Leisure segments. · ...

    New York

    1 month ago

Jobs
>
New York City