Associate Creative Director - Oakland, United States - The Clorox Company

The Clorox Company
The Clorox Company
Verified Company
Oakland, United States

4 weeks ago

Mark Lane

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Mark Lane

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Description
Clorox is the place that's committed to growth - for our people and our brands.

Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates.

Join our team.

CloroxIsThePlace


Your role at Clorox:
The role requires a strong understanding of brand standards, design systems, and brand continuity.

With many line extensions and product forms coming from master brands, the Associate Creative Director of Print & Packaging must be able to effectively communicate the differences between products while still ensuring that the brand presence stays consistent.

In addition, the Associate Creative Director of Print & Packaging must help drive change for brands, providing insight and creative ideas to help our brands become more appealing to new audiences, including younger NextGen audiences.

Reporting to the Creative Director, you will be partnered with an Associate Creative Director of Digital & Content.

Together, you will be a powerful force collaborating and integrating workflows while executing and driving brand consistency across all touchpoints.


In this role, you will:

CREATIVE DIRECTION AND MARKETING

  • Manage print/packaging creative execution for a group of Clorox brands, ensuring a standard of excellence and consistency across all our creative.
  • Drive creative vision for brands, developing and maintaining brand standards to ensure consistent and compelling brand voice.
  • Create print and packaging solutions that communicate to a variety of audiences, with a growing focus on younger, multicultural millennial audiences.
  • Experience partnering with strategy and content creatives to create a consistent brand experience across all touch points, from physical and digital shelf to owned digital and social media.
  • Expertise in providing inspiration and new thinking that deviates from established brand standards when required.
  • Create coherent marketing ecosystem across brands, in partnership with Associate Creative Director
  • Digital & Content
  • Work closely with partners in account management, strategy and project management to understand business goals and brainstorm creative solutions.
  • Drive humancentered, purposefocused ideas for brands, making sure that all marketing connects with people.
  • Strong point of view, including an ability to make decisions on creative concepts for presentations, and a willingness to make strong recommendations to brand partners with compelling rationale on which option best solves the business challenge.
  • Work closely with partners in account management, strategy and project management to understand business goals and brainstorm and execute creative solutions.
  • Serve as creative contact for daytoday brand partners
  • Meet team needs for speed and quickturn deliverables, allowing work with low creative lift to move quickly into execution.
  • Assemble creative presentations, from concept to execution through production with the help of account and project management.
  • Drive revenue growth through proactive initiatives and serving up new ideas

TALENT LEADERSHIP AND PEOPLE MANAGEMENT

  • Manage a team of 14 creatives, including writers and designers, with an eye towards advancing careers and removing obstacles to their success.
  • Creates actionable developmental plans for direct reports and provides continuous feedback to encourage continuing growth for leaders.
  • Right size the team effort, ensuring lowcreative lift work moves quickly with few layers, while higher value work receives more scrutiny and attention.
  • Mentor talent.
CLIENT MANAGEMENT/EXTERNAL FOCUS

  • Establishes strong relationships with brand partners
  • Understands our corporate strategy and goals. Ensures all Electro strategies are tied to them and they are effectively communicated to the team.
  • Stays abreast of industry and marketing landscape, understanding best practices and new opportunities

What we look for:

  • 7+ years experience in creative marketing with a background in Art Direction, with experience in ad, branding or packaging agencies.
  • Portfolio showcasing original packaging and omnichannel solutions in the CPG category that are breakthrough and cohesive
  • Strong concepting and storytelling skills
  • Ability to provide clear direction and constructive feedback.
  • Minimum 1 years as a people manager of other creative employees, contractors, and vendors.
  • Experience developing brand standards and brand voice.
  • Creative experience in a medium to large organization
  • Inhouse experience a plus.
  • Understanding of print production process and workflow, with experience collaborating with production artists.
  • Onset creative oversight experience for video and photoshoots
  • Work in the consumer packaged goods categories.
  • International experience a plus.

SKILLS AND ABILITIES

  • Connected: A student of popculture who is up to date on cultural trends relevant to all of our tar
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