Coordinator Advertising - Schenectady, United States - Rivers Casino & Resort Schenectady

Rivers Casino & Resort Schenectady
Rivers Casino & Resort Schenectady
Verified Company
Schenectady, United States

3 weeks ago

Mark Lane

Posted by:

Mark Lane

beBee recruiter
Description

Position Summary:

The Coordinator Advertising is responsible for planning and execution of brand enhancing advertising and events that support the company's business objectives to deliver gaming volumes, market share and return on investment through flawless execution and superior customer service.

In addition to the Marketing Department, this role will have strong relationships with members of the Sales, Finance, Player's Club, Food & Beverage, Facilities and EVS departments in addition to external agency personnel and vendors


Position Title:
Coordinator Advertising


Department:
Marketing


Reports to:
Supervisor Advertising


FLSA Status:
Exempt


License Type:
Gaming


Target Pay:
$60,000 - $70,000


Essential Job Functions:


  • Develops and manages the daily operation of advertising, media planning, public relations, community relations, and internal communications plans
  • Responsible for the development, management and implementation of advertising including, but not limited to, creative development, production, workflow, media planning, Internet channel, and strategic plan development
  • Interfaces with other department managers to manage activities that require advertising, as well as tracking results of all direct responseadvertising programs
  • Manages advertising agency relationships
  • Manages strategic marketing alliances including development and coordination with other department managers and execution
  • Steward of the Rivers brand managing usage, brand standards, and development of strategic marketing plans to enhance the brand
  • Assists in development of general marketing plans, operating reviews and consolidation of departmental marketing plans
  • Oversees property signage planning, development and execution

Qualifications:


  • College degree or other work or educational equivalent required
  • 13 years of relevant experience working in advertising, social media or a comparable marketing capacity
  • Outstanding organization skills are a must, as is the ability to actively manage and prioritize multiple projects simultaneously. Must thrive in a fastpaced, fluid environment
  • Strong desire to take accountability and have their performance measured on contribution to business results
  • Business intelligence, stays current and understands how what happens in the world affects us, our marketplace and our competition
  • Working knowledge of Google Suite
  • Create and seize opportunities to win, even when faced with ambiguity
  • Ability to remain professional in stressful situations and the ability to thrive in high pressure, fastpaced environment
  • Analytical prowess which includes critical thinking skills that get to the root of the problem
  • Problem resolution, be decisive and timely, act on information and adapt with changes
  • Team focused, catalyst for success of the whole team
  • People developer, inspire and drive employees to go beyond the expected, develop people to be their personal and professional best
  • Performance manager, arm employees with specific and useful performance feedback
  • Selfassurance, resilient and tenacious
  • Selfawareness, genuine understanding of personal strengths and weaknesses
  • Environmental radar, understand how to get things done and when to involve others in decisions
  • Range of influence, inspire confidence, be authentic, build and leverage a powerful internal and external network
  • Oversees property signage planning, development and execution
  • Ability to maintain confidentiality
  • Ability to successfully fulfill the preemployment process
  • Ability to work flexible shifts and days of the week including holidays
  • Ability to obtain and maintain all necessary licensing
  • Assists in development of general marketing plans, operating reviews and consolidation of departmental marketing plans

Working Conditions:


  • Work is performed both in an office and on the casino floor in a smokefree environment
  • Hours of work will vary based on the monthly marketing calendar and average at least 40 hours per week. Based on the promotion hours will vary between daytime and early evening hours, typically. Holiday and weekend work schedules will also vary
  • At times the Coordinator Promotions will be required to travel off property and execute events outside of the casino
  • Team members may be required to move and lift boxes and items up to 25lbs
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