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    Communication Manager - Topeka, United States - Groupe Limagrain Holding

    Groupe Limagrain Holding
    Groupe Limagrain Holding Topeka, United States

    3 weeks ago

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    Description
    Some background information

    The almost 10,000 employees of Limagrain are spread across 6 Business Lines (BL) in 53 countries.

    The Business Line dedicated to Field Seeds activities (LFS) is organized in a matrix combination of global functions (research, human resources, strategic marketing and finance) with multifunctional teams in territories responsible to execute the LFS 2030 Ambition.

    LFS organization employs today around 2.800 employees.

    As Branding & Communication Manager for the LFS Business Line, you will have to:
    Reinforce awareness of the LG brand (Limagrain's brand for field seeds)
    Ensure that the Business Line conveys the vision of Groupe Limagrain
    Ensure that each member of staff in the Business Line is well informed about developments at LFS and at Limagrain

    What does this mean in practical terms?


    You will report to the Global Head of Strategic Marketing for LFS and will work with both, the corporate communication department and the communication teams in the territories and functions.


    Your missions will focus on the 3 areas:
    branding, external communication and internal communication.

    For branding , you will be responsible for:
    Oversee and maintain up to date the registration and protection status of the LFS brands
    Define guidelines for the creation of product/service sub brands
    Monitor brand KPIs and define high level strategies for branding development
    Define and maintain visual identity guides for the LG brand
    For the external communication , you will be responsible for:
    Create and maintain a content calendar for BL to increase brand awareness and reputation on the markets
    Share the content calendar with marketing and communication staff in the territories in order to exchange and improve this content
    Provide guidelines on the use of the various media (social networks, websites, press, etc.) to local marketing and communication staff
    Manage BL's social networks (mainly LinkedIn)
    Manage the LFS global website
    Monitor communication KPIs (website and social networks)
    Manage relations with global media suppliers for BL
    For the internal communication , you will be responsible for :
    Define a communications calendar for the LFS Executive Committee
    Support the LFS Executive Committee in communicating important developments, whether they concern LFS or the Group
    Develop BL communication materials
    Manage the organization of BL events
    Manage emailing and newsletters

    This position, which is both strategic and operational, will require you to interact with a wide variety of people (members of the LFS Executive Committee, corporate communication team, local communication teams, service providers, etc.).

    In this role you are the informal leader of a community of communication experts around the globe to ensure high level of efficacityand alignment.

    #J-18808-Ljbffr
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