Field Marketing Manager - United States - Sitetracker

    Sitetracker
    Sitetracker United States

    1 week ago

    Description
    The Opportunity
    As our Field Marketing Manager, you'll seize a pivotal opportunity to own, scale, and innovate our events presence, directly impacting revenue growth and pipeline generation. For a results-oriented marketer, this role will allow you to drive a major growth channel by joining a high-performing and collaborative team with strong momentum and ambitious goals. You won't just oversee timelines-you'll drive enterprise-level impact, shaping our engagement strategy and delivering measurable ROI.
    What You'll Do
    You'll step into a critical, high-impact role as our dedicated, travel-ready US Field Marketing Manager, taking full ownership of end-to-end planning and execution for all US events. This means meticulously orchestrating everything from strategic conception to on-site delivery, eliminating operational bottlenecks and significantly scaling our pipeline efforts. Beyond your direct ownership of US-focused programs, you will also play a crucial supporting role in the logistics and planning for select global events, contributing to our broader market reach and helping to manage the extensive portfolio that currently spans 24+ events worldwide. This distinct focus empowers you to drive new ideas and elevate execution, while providing vital operational support across our global marketing initiatives.
    The Skills You'll Have
    Technical Proficiency
    -Own end-to-end execution for multiple trade shows,, field events, and webinars within the same year.
    -Manage event logistics independently, including vendor relations, shipping, booth operations, onsite staffing, and running of show.
    -Partner closely with Sales and SDR teams to drive pipeline and accelerate deals, from meeting targets to structured follow-up processes.
    - Demonstrate expert ability to track and report event performance and ROI, including sourced/influenced pipeline, meetings set, and conversion rates.
    -Champion process innovation by building repeatable event playbooks that elevate execution quality and efficiency across all programs.
    Demand Generation
    -Build integrated demand generation campaigns that seamlessly combine field events with digital channels like email, webinars, and paid/organic media to drive pipeline.
    -Understand target markets and segments deeply, tailoring programs to align with Ideal Customer Profile (ICP) priorities. closely with Sales and SDR teams on campaign planning, meeting targets, and structured follow-up to convert engagement into pipeline
    - Drive integrated field programs with distinct goals, including net-new pipeline generation, opportunity acceleration, and customer expansion/upsell. Experience running non-event demand generation campaigns, including nurture, paid search, display, and webinars, and integrating them with field activities for maximum impact.
    Strategic Thinking
    -Build and own an annual/quarterly field marketing plan that is deeply aligned with business priorities, pipeline targets, segments, and regions.
    -Prioritize the right events and programs based on expected ROI, audience fit, and sales priorities, moving beyond simply "doing more events."
    -Utilize performance data to continuously refine and improve strategy over time, identifying what to scale, what to stop, and what new initiatives to test.
    -Identify and launch new strategic field plays, such as executive dinners or partner-led programs, that materially improve pipeline quality and conversion.
    -Anticipate market and competitive shifts, proactively adjusting field strategy-including themes, messaging, event mix, verticals, and regions-to stay ahead and maximize impact.
    Collaboration
    -Partner closely with Sales and SDR teams to strategically plan field programs, set ambitious meeting targets, and coordinate robust follow-up processes.
    -Collaborate cross-functionally with Product Marketing to align messaging, assets, and execution timelines for cohesive campaigns.
    -Work effectively with internal teams and external partners/vendors to ensure smooth execution and swiftly resolve any issues that arise.
    -Build trust and influence without authority, demonstrating strong teamwork, responsiveness, and a solutions-oriented attitude.
    -Manage difficult stakeholder situations effectively by navigating conflicting priorities and last-minute changes while maintaining trust and driving quick decisions.
    Within 90 Days, You'll:
    • Fully own the end-to-end execution of current US field programs and tradeshows, ensuring seamless logistics and strong initial sales alignment.
    • Establish and formalize key performance indicators (KPIs) and reporting frameworks for all owned events, setting the foundation for measurable pipeline impact.
    • Begin building strong relationships with Sales and SDR leadership, aligning on immediate program goals and follow-up processes to maximize conversions.
    Within 180 Days, You'll:
    • Deliver measurable pipeline impact and ROI from your owned events, actively reporting on performance and proposing data-backed optimizations.
    • Proactively identify opportunities to strengthen Sales/SDR alignment, elevating event execution with innovative ideas and tailored programs.
    • Take full ownership of budget management for US field events, demonstrating fiscal discipline and maximizing return on investment.
    Within 365 Days, You'll:
    • Define and execute a comprehensive annual field marketing strategy for the US, driving significant, measurable pipeline and revenue impact.
    • Elevate the overall quality, innovation, and scale of our event execution, becoming a recognized leader in connecting field marketing to broader demand generation goals.
    • Proactively identify and launch new strategic field plays, influencing the overall go-to-market approach and consistently raising the bar for pipeline quality and conversion.

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Field marketing manager