Marketing Manager - United States

Only for registered members United States

3 days ago

$75,000 - $130,000 (USD) per year

Job Title - Marketing Manager, Digital Events and Marketing Automation · Work Location - Remote · Job Summary - · Seeking an experienced and results-oriented Sr./Marketing Manager to lead the strategy, execution, and optimization of two critical channels in our channel mix: Digi ...

Job description

Job Title - Marketing Manager, Digital Events and Marketing Automation

Work Location - Remote

Job Summary -

Seeking an experienced and results-oriented Sr./Marketing Manager to lead the strategy, execution, and optimization of two critical channels in our channel mix: Digital Events (e.g. webinar/podcasts) and our Marketing Automation/email direct marketing (EDM) platform and program.

This marketing channel leader will drive increased market engagement, drive demand generation and increase lead conversion through nurture marketing and digital events. This a globally-focused role but with initial and primary focus on NA/EU regional programs.

Responsibilities -

Platform owner for EDM stack (Pardot/Hubspot + SFDC) including deliverability, segmentation, consent & preference management.

Oversee development our global marketing automation platform, ensuring high deliverability, personalization, and conversion rates to accelerate business growth
Ensure EDM program continuity leveraging 3rd party vendors and internal teams for support on execution and amplification
Work across the organization to align content plans to meet business objectives
Develop playbooks & guardrails for APAC/ROW regions
Leads end-to-end digital event journeys, and nurture programs, to improve MQL – SQL conversion and deal velocity.
Collaborate with cross-functional teams to drive and execute digital events that are relevant, accurate, innovative, and achieve the objectives.
Work with global marketing, BPs, BUs and BD for program and content planning
Monitor and analyze performance to evolve the program
Co-own attribution and dashboards (engagement, MQL-SQL, influenced pipeline, velocity, ROI)

Qualifications -

Bachelor's in Marketing, Business or life sciences; MBA/Master's a plus. A degree in bioscience or equivalent experience is greatly preferred.
At least 5 years of experience in digital/content marketing, marketing automation/MarTech, technical marketing or related.
Direct experience with best practices in nurture marketing/Marketing Automation programs
Global experience or experience working with international teams.
Understanding of B2B sales cycles, , long-cycle deal conversion and account-based marketing.
Proven track record of involvement developing and executing successful business strategies that drive brand awareness, thought leadership, customer engagement and/or lead gen.
Excellent written and verbal communication skills, effective with multi-functional stakeholders
Strong analytical skills and data-driven to inform strategy and execution
Ability to perform in a diverse corporate culture and matrixed global organization
Knowledge of or experience in the biopharmaceutical / drug development industry is preferred.

Anticipated salary range for position would $75,000-$130,000

The job description does not intend to list all the duties and responsibilities assigned to this position. Employee holding this position would be required to perform other job-related duties/responsibilities based on their expertise and company business needs.

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