Social Programing Manager - San Antonio, United States - InterContinental

InterContinental

Verified Company

San Antonio, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

The Programming + Marketing Manager gets to do a little bit of everything - from identify key business development opportunities through programming and community engagement, to managing social media channels, to balancing traditional and digital marketing, and contributing to public relations activities.

Success will be measured by how well this individual helps drive the sales and revenue strategies of the property through programming, their impact on social media engagement, and by how effectively they leverage their expertise and resources to create truly compelling marketing and communication campaigns.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Programming Development and Marketing

Partner Hotel, R&B and sales teams to identify opportunities to target inhouse guests, locals, and outoftown visitors with compelling promotions, campaigns, and events that drive incremental revenue to the Restaurant + Bar venues on property
Develop and execute annual Hotel and Restaurant + Bar marketing plan to budget, in consultation with the Hotel General Manager, Restaurant + Bar General Manager, Director of Sales & Marketing, and area and home office teams
Manage the execution of direct marketing activities for Property
Act as the liaison between the property and local partners, agencies and businesses to ensure consistent community outreach and engagement.
Act as primary liaison between property team and Kimpton Tiered Services agency as applicable.
Act as primary point of leadership on property for all marketing initiatives
Manage the execution of restaurants sponsored events, activations, community/government relations activities, and press promotional activities
Liaise with property PR team to ensure the programming, events, and activations are integrated and thoughtfully highlighted to drive awareness and coverage
Work with PR agency to maintain a comprehensive list of local media, business, community, and partner contacts, with particular emphasis on food, cocktail, and hotel influencers, concierges, local demand drivers, and other strategic partners
Coordinate with property and above property analytics teams to report success of property marketing performance
Partner with the Kimpton Music + Programming to customize programming touchpoints within property guest journey
Align and activate alongside annual Kimpton Brand events and activation strategies (seasonal, holiday, CSR, etc.)

Social Media and Digital Content Management

Manage social media account(s) for the Property, including content capture, copywriting, engagement, and managing the content calendar(s)
Utilize the strategy, templates, copy framework and imagery provided by the Kimpton Home Office Social Media team in order to promote brand campaigns and valuesbased initiatives throughout the year
Achieve established social media key performance indicators and actively participate in the Kimpton Social Media Squad (webinars, office hours) to maintain commitment to evolving social media best practices
Verify that all marketing content for the Hotel and Restaurant + Bars in digital channels is accurate and in alignment with brand voice
Develop and execute promotional campaigns through relevant digital and social media channels
Engage in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly
Work with the property and brand digital marketing teams to verify that all restaurant and hotel websites are updated on a regular basis

Collateral and Visual Asset Development

Coordinate and execute printed and digital materials in partnership with Kimpton Studio Team
Assist in the production of visual assets for all property, including menus, temporary signage in, public areas, and weekly programming calendars
Support the coordination of photography for new menu updates, seasonal activations, and promotions in partnership with the Kimpton Restaurant + Bar Marketing Team
Central point of contact for regionally approved local photographers for food, amenity, and property imagery; coordinates with Kimpton home office marketing and brand teams to verify all photography adheres to brand voice

General

Lead monthly programming and marketing meeting to include key leadership at the hotel including sales, revenue management, R&B, hotel ops, banquets and catering, etc.
Keep abreast of competition and its collateral, advertising, and marketing efforts and constantly evolving digital and marketing trends
Engage with guests to gather realtime feedback on programs, activations, and overall experience, and adjust strategy as needed
Be available for interviews and press opportunities as needed as the cultural ambassador of the property
Assist with providing input for ownership or key stakeholder presentations such as budget meetings, month end reviews etc.

SPECIFIC EXPERIENCE WE'RE SEEKING: