Director Marketing/Public Relations - Sunriver, United States - COCC

Description

COCC
Director Marketing/Public Relations

Bend ,

Oregon

Apply Now

Below you will find details for the position including any supplementary documentation and questions you should review before applying for this opening.

To apply for this position, please click the Apply for this Job link/button. If you would like to bookmark this position for later review, click on the Bookmark link.

If you would like to print a copy of this position for your records, click on the Print Preview link.

Bookmark this Posting | Print Preview | Apply for this Job
Position Information
Position Title Director Marketing/Public Relations
Classification Title Administrator
Position Number B189PD
Starting Wage/Salary $105,000 - $135,000 plus exceptional benefits
Close Date 05/19/2024
Position Type/Employee Class Administrative
Faculty Status Not applicable
FTE 1.0
Contract Months 12.0
Hybrid Remote Work Eligible? Yes but no
COCCposition is fully remote. Hybrid/Remote possibilities to be determined by the supervisor/department and discussed during interview process.
Exceptional
COCCBenefits Summary
Primary Purpose

The Director of Marketing and Public Relations is responsible for providing senior-level planning, management, and evaluation of strategic marketing, communications, public relations, and media relations activities to increase the level of positive awareness of Central Oregon Community College (
COCC) and to meaningfully contribute towards sustaining and growing enrollment at the College.

The Director of Marketing and Public Relations understands the interconnectedness of the College's communications, public relations, media and marketing campaigns, and executes the implementation of each to advance COCC's visibility and overall mission.

Essential Duties and Responsibilities
Leadership
Provide senior-level communications counsel and training to the President, Board of Directors, faculty and staff.
Serve as primary spokesperson and Public Information Officer ( PIO ) for
COCCwith internal and external stakeholders.

Provide leadership and build strong relationships with
COCCadministrators, faculty and staff to assess, guide and strengthen the capacity of all departments that will lead to a long-term and sustainable communications and marketing infrastructure.

Serve as the College's Campus Advocacy Coordinator, coordinating elected official outreach campaigns, voter outreach and engagement, and student/faculty/community partner voices to support local, state, and national legislative priorities and relationships in close consultation with the College President, Board of Directors, senior leadership, and the Oregon Community College Association ( OCCA ).

Be an active and engaged community member with high-visibility and represent
COCCat various community events and with key partners.

Advise, guide and deploy crisis communications during college emergencies, or other instances where the timely dissemination of critical information is necessary.

Lead or serve on crisis-time/critical subcommittees and work groups, especially those with potential to impact public relations and brand reputation.

Oversee marketing and external-facing communications for both credit and non-credit Instructional programs.

Lead and manage marketing and public relation staff, developing these individuals in their positions and providing supervision, discipline, and evaluation.

Develop and manage department's annual budget.

Participate in College Board of Directors' meetings as PIO , managing media, public comment, and hybrid meeting technologies as necessary.

Communications Planning and Management

Develop and implement the College's external and internal communications plans that include a broad range of communications components, platforms, and modalities for all stakeholder groups.

Facilitate the development and expansion of campus resources for implementation of the
COCCbrand, including providing editorial, graphic, digital, and multimedia support.

Oversee "" as the College's website owner and implement a strategic web plan, in collaboration with information technology department, and oversee the management of operational practices and systems for college websites and social media accounts under COCC's web portfolio.

Provide and oversee standards for and development of copy/speech writing, presentation development, including editing and proofreading support, to the president, administrators, and the Board of Directors.

Create and maintain annual editorial and social media editorial calendars to strategically inform communication priorities across all channels.
Media and Marketing
Understand the nuances of today's media landscape and maintain positive relationships with local, state, and national media partners.
Provide direction for identifying media targets and prioritize their relative importance to
COCC.
Manage "newsroom" functions and production of regular reports that measure and analyze all media/social media coverage.
Leverage earned and sponsored media coverage strategically.

Work with the entire campus community to solicit, develop, and place contributed articles, editorials and other key media awareness pieces.

Create, execute, and evaluate annual strategic marketing and paid advertising plan, as well as consult on and support paid advertising opportunities for specific departments and programs within the College.

Lead the creation and production of professional quality marketing materials (including print, electronic and video) and oversee plan to ensure wide distribution of all.

Advancement
Understand and prioritize the intersectional value of aligning internal and external communications and storytelling to advance the College's mission.

Work closely with
COCCFoundation staff to ensure philanthropic activities and programs align with best practices in marketing, publications, media, social media and other communications.

Provide annual strategic direction and input for Advancement goal-setting, budget planning and project management.
Department Specific
Knowledge, Skills, and Abilities

Individuals must possess these knowledge, skills and abilities or be able to explain and demonstrate that the individual can perform the duties and responsibilities of the job, with or without reasonable accommodation, using some other combination of skills and abilities.

The individual is expected to follow College work rules and policies.

Knowledge and experience with senior-level leadership in a media or public relations management position, with demonstrated experience in an environment with a broad range of constituents and stakeholders, such as the media, donors, students, employees, public officials and the broader public.

Ability to develop and execute strategic written media/public relations and communications plans with implementation strategies, metrics, timelines and budgets, while simultaneously managing day-to-day communication needs.

Strong working knowledge of media relations best practices, strategies, systems and techniques for obtaining positive news coverage, strategically positioning an organization while enhancing its reputation and awareness level.

Demonstrated working knowledge of digital/social media platforms and demonstrated ability to effectively apply them to strategic digital marketing, communications, and media relations.

Skilled at strategic thinking and planning with a strong track record of positioning organizations to achieve tangible outcomes in a highly competitive marketing and communications environment.

Outstanding oral and written communications and interpersonal skills, along with advanced copywriting, editing and proofreading skills.
Proven record of accomplishment in responding to adverse publicity and critical feedback quickly and effectively.
Entrepreneurial, innovative and proactive. Able to define new strategies with emerging technologies and markets within tight parameters and budgets.
Ergonomic Requirements
Regular office hours are established between 8 am – 5 pm during the workweek. A flexible work schedule, including nights and weekends, may be necessary due to the nature of the responsibilities.

Incumbent must be able to function effectively indoors in an office environment engaged in work of primarily a sedentary nature.

Requires the ability to work at a workstation for extended periods. Requires to write, read written materials and computer screens, and ability to use telephonic conversations. Occasional lifting up to 25lbs. All individuals are required to perform essential functions with or without reasonable accommodation.
Education
Bachelor's degree in communications, marketing, public relations, journalism, business or related field.
Experience

Minimum seven (7 ) years in the field of public relations, media, marketing or communications with five (5) years in a management/leadership role.

Minimum three (3) years of supervisory experience.

License:
Oregon Driver's license required, or ability to obtain in a reasonable time frame.
Equivalency Statement
The College recognizes the value of skills and knowledge gained outside of formal higher education and paid employment.

Applicants who do not meet minimum qualifications but present other qualifications or experience equivalent to those required will be considered and are encouraged to apply.

To qualify under equivalency, applicants must indicate how they qualify under equivalency by responding to the supplemental question presented during the application process.

Preferred Qualifications
Education
Master's degree in communications, marketing, public relations, journalism, business or related field.
Experience
Experience in a higher education setting.
EEO Statement

The goal of Central Oregon Community College is to provide an atmosphere that encourages our faculty, staff and students to realize their full potential.

In support of this goal, it is the policy of Central Oregon Community College that there will be no discrimination or harassment on the basis of age, disability, sex, marital status, national origin, ethnicity, color, race, religion, sexual orientation, gender identity, genetic information, citizenship status, veteran or military status, pregnancy or any other classes protected under federal and state statutes in any education program, activities or employment.

Persons with questions about this statement should contact Human Resources at or the Vice President for Student Affairs at
This policy covers nondiscrimination in both employment and access to educational opportunities.

When brought to the attention of the appropriate parties, any such actions will be promptly and equitably responded to according to the process outlined in general procedures sections N-1, N-2, or N-3.

In support of COCC's EEO statement, bilingual fluency in English and Spanish is considered a plus, along with experience working in a diverse multicultural setting.

#J-18808-Ljbffr