Social Media Specialist - Goshen, United States - LEGOLAND Parks

LEGOLAND Parks

Verified Company

Goshen, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

What you'll bring to the team:

This position is based at LEGOLAND New York Resort and IS NOT a remote opportunity.

Hours can potentially include evenings and weekends to support events and marketing promotions through social media.

Instagram
YouTube
Facebook
Twitter
Other additional channels as assigned

Responsibilities include but are not limited to:

Manage the social media presence by channel, partnering with the Social & Digital Content Strategy Manger for alignment with North American strategy & editorial calendars
Execute regular inResort content shoots to support both evergreen and special eventbased content strategies
Develop social media content, creating and/or working with internal design team on execution of creative editing
Write strong creative briefs for paid and organic social media content fulfilled through internal and/or external digital design teams
Partner with the Social & Digital Content Strategy Manager to execute on monthly editorial/content calendars and publishing schedule for all social channels
Own the User Generated Content (UGC) curation for LEGOLAND New York Resort
Utilize Dash Hudson for content scheduling, community moderation, tagging, sentiment tracking, reporting, etc.
Increase brand awareness and manage online reputation by actively engaging in owned and earned spaces where appropriate
Safeguard brand reputation through daily community management and monitoring of comments and messages. Coordinate escalation of guest concerns and brand crises.
Work with public relations team on crafting social response to crisis situations or other critical issues.
Assist in the execution of paid social media campaigns to increase awareness/actions and leverage paid strategies to convert social interactions into ticket sales/web traffic
Produce and report weekly/monthly analytics for all high priority channels, including channel/ content/campaign performance, industry trends/updates, and key learnings
Coordinate with the Influencer Manager to support Influencer campaigns; own influencer relationships onlocation and support execution FAM events
Collaborate with other departments to support promotions, partnership initiatives, etc.
Other duties as assigned.

Qualifications & Experience:

Required Skills:

Social Media Expertise: Ability to create and leverage social media content and campaigns designed to reach social media KPI's and accomplish wider team's goals
Content Creation: Create visually appealing static and video content unique/native to each platform
Influencer Relationship Management: experience with outreach and working with content creators/management/agencies to negotiate and manage brand partnerships/collaborations
Graphic Design and

Video Editing:
Intermediate level Photoshop, Adobe Premiere Pro knowledge, or other photo/video manipulation software

Copywriting Skills: Convey ideas in a clear and creative voice that accurately reflects brand voice
Customer Service: Know how to best communicate with your audience and knowledgeable of industry best practices for communicating and managing online communities
Reporting: Utilize social media tools to analyze performance and build quantitative and qualitative reports

Background and Experience:

3+ years of progressive experience in big brand social media marketing, preferably in a closely related industry.
Have an eye for design and a passion for resultsdrive social media content
Be selfmotivated and goaloriented, with exceptional strategic planning and multitasking skills.
Be a collaborative team player who enjoys working in a fastpaced environment
Have the ability to build positive relationships and linkages with the business community and internal Resort departments to position and promote LEGOLAND New York in the best light.

Education:

A bachelor's degree in business, marketing, communications, or closely related field (or equivalent education and experience) is required.
Knowledge of foreign languages and cultures is desirable.

Other Requirements:

Must have a valid driver's license, safe driving record and be willing to utilize own vehicle for business purposes

Benefits:

Benefits of Merlin Entertainments

Excellent health care options (medical, dental, and vision that encourage preventative care).
Outstanding Paid Time Off (PTO) that allows for adventure, rest, relaxation, or recuperation.
Merlin Magic Pass for friends and family to enjoy the parks & attractions
Recognition Programs and Rewards
401(k) program with company match
Tuition reimbursement programs
Numerous learning and advancement opportunities

Pay Range:
Compensation between USD $55,000.00/Yr.
USD $65,000.00/Hr.