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Email and SMS Marketing Specialist - Katy, United States - Academy Sports + Outdoors
Description
Come work at a place where we take pride in creating a workplace environment that values hard work, commitment, and growth .
Job Description:
Education:
+ Bachelors degree in relevant field of study or equivalent years of related work experience required.
Work Experiences
+ At least 1-2 years of email marketing and web analytics and on-line marketing experience.
+ Past experience working with E-Commerce teams required.
+ Retail experience a plus. CRM Database experience a plus.
Skills
+ Knowledge in creating and setting up email campaigns, as well as extracting analytics and reports from ESP platforms.
+ Strong background in managing high-volume and multifaceted email programs, including reporting on results.
+ Thorough understanding of email performance metrics.
+ Expertise in Email/SMS metrics and ROI analysis to effectively report to leadership.
+ Knowledge of HTML and basic coding for email marketing.
+ Proven experience in an email management function and outstanding attention to detail.
Responsibilities
+ Coordinate and manage the day-to-day Email and SMS marketing campaigns.
+ Partner with cross-functional teams to create and implement strategies for list growth, health, and increased engagement.
+ Utilize the Customer Data Platform to identify target audiences and align them to business objectives.
+ Create personalized and contextual experiences to increase customer retention.
+ Provide detailed weekly/monthly/quarter reporting and analytics to be shared with key stakeholders.
+ Drive continuous improvement across email KPIs including deliverability, engagement rates, conversion rates, opt-out rates, and revenue.
+ Manage campaign proofs: ensuring smooth and timely routing, reviews and approvals from necessary teams.
+ Maintain and optimize a testing agenda for A/B testing frameworks.
+ Be knowledgeable on Email/SMS best practices, technologies, and trends.
Physical Requirements & Attendance:
+ Acceptable level of hearing and vision to perform job duties.
+ Adhere to company work hours, policies, procedures and rules governing professional staff behavior.
Full time
Equal Employment Opportunity
Academy is an Equal Opportunity Employer and does not discriminate with regard to employment opportunities or practices on the basis of race, religion, national origin, sex, age, disability, gender identity, sexual orientation, or any other category protected by law. ?
Academy Sports + Outdoors is one of the nations largest sporting goods and outdoor retailers. Its no surprise that we not only know how to create experiences for our customers, but for our team members as well. Understanding our people and the things that matter to them the most has been at the core of the Academy culture for over 80 years. With more than 22,000 team members, we take pride in creating a workplace environment that values hard work, commitment, and growth.
