- Executing the company's annual User Conference from end-to-end, as well as attending other customer events or trade shows.
- Developing and managing customer engagement programs focused on onboarding, retention, and product adoption, to drive mutual success.
- Using creative thinking to develop and run targeted campaigns that increase growth and adoption within our defined user personas.
- Working with customers to bring their innovative and inspirational stories to the fore and support the rest of the marketing organization, including demand generation and public relations, by providing case studies, customer testimonials, and participation.
- Driving higher customer advocacy in the marketplace, including increasing rankings on product review sites.
- Collaborating with our technical resources to design and deploy customer communications such as newsletters, announcements, and events.
- Building a deep understanding of our business and our customers, reporting on program success, and identifying new engagement strategies to increase adoption and retention.
- Managing the company's reference program and coordinate necessary references with our field sales team.
- Former PM experience
- Background in government agency work
- Background in government technology
- Experience executing a User Conference (and other events) from end to end
- Experience writing customer case studies & testimonials
- Bachelor Degree
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Customer Marketing - Austin, United States - Insight Global
Description
A client in the Austin area is looking to add a Customer Marketing Specialist to the team to build relationships at key customer accounts and oversee events, tradeshows, campaigns, and communications with our client base.
You'll play a pivotal role in building a strong customer community that creates raving fans for the company's award-winning solutions.
You will design, set up, and maintain customer marketing programs that nurture buyers, administrators, and users of our products, while coordinating outreach activities with our customer success, account management, and professional services teams.
You will have the opportunity to develop deep relationships with leaders at public agencies, running some of the largest capital programs in North America.
This role requires someone who is outgoing, genuine, and enjoys making our customers successful, as you will be traveling to customer sites about 50% of the time.
Other Responsibilities Will Include:
