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Social Media Buyer - Ocoee, United States - Westgate Resorts
Description
**Social Media Buyer**
2801 Old Winter Garden Rd, Ocoee, FL
Full-time
**Company Description**
**ABOUT WESTGATE RESORTS**
Westgate Resorts provides a diverse range of vacation experiences. From sandy beaches on the Atlantic Ocean to snow-covered Utah mountains, families can affordably experience the country's most desirable vacation destinations. A world leader in the timeshare and hospitality industry, Westgate has resorts in Florida, Tennessee, South Carolina, Missouri, Utah, Nevada, and Arizona. Westgate meets every vacation expectation, for every family, for every budget. As we continue growing, we will continue offering the best and most-affordable vacation options out there
**Job Description**
**JOB SUMMARY:**
The Digital Media Buyer role focuses on the buying and campaign management of Digital advertising for Google Adwords, Google Display, Online Video, Paid Social, Paid Search, Programmatic Advertising and any other paid media channels deemed relevant in collaboration with the Marketing Manager.
**MAJOR RESPONSIBILITIES:**
? Strategize, plan, create, execute, manage, analyze and evaluate a variety of digital advertising campaigns for the HotelsCorp team, always maintaining the efficiencies of the right amount of traffic, leads, bookings and/or phone calls at the right **COST.**
? Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests.
? Use a data-driven approach to develop marketing strategies and marketing plans to support and achieve the business objectives. Assist in the development of media strategy and building paid media plans (including audience targeting, segmentation, messaging, budgeting, optimizations, etc.)
? Develop marketing strategies and marketing plans to support and achieve the business objectives.
? Leveraging the companys real-time data dashboards and reporting tools, you will be tasked with communicating campaign performance and creating a clear road-map for the future.
? Devise and evaluate methods for collecting data, such as surveys, questionnaires, and options polls.
? Gather data on consumer targeting, competitors, and market conditions.
? Prepare reports and present results to clients and management.
? Actively manage paid marketing campaigns to achieve the business goals including the EFFICIENCY and COST goals and KPIs.
? Thoroughly understand the business strategy, goals, and KPIs
? Use a data-driven approach to develop marketing strategies and marketing
? Maintain a high level of up-to-date knowledge of best practices and strategies in advertising networks (betas, ad network updates, innovation opportunities, etc.)
? Maintain knowledge of the dynamic digital ecosystem (search, social, native, display, email, and performance creative) and how channels work together
Be able to succeed in a deadline-oriented, fast-paced environment
**Qualifications**
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
**EDUCATION**
Bachelors degree in Marketing, Advertising or related field from a four (4) year college or University.
**EXPERIENCE**
A minimum of 2 to 5 years of digital media buying experience or equivalent combination of education and experience. Knowledge of general computer programs and media buying software programs and platforms.
**Additional Information**
All your information will be kept confidential according to EEO guidelines.
**Job Location**
Social Media Buyer
2801 Old Winter Garden Rd, Ocoee, FL
Full-time
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