Web Content Specialist - Chicago, United States - Xcelacore

Description

Job Summary:

The Web Content Specialist is responsible for creating, editing, and managing content for websites, ensuring that it is accurate, engaging, and aligns with the organization's objectives.

This role involves collaborating with various teams to produce high-quality content that drives traffic, engagement, and conversions. This is an independent contractor position.

The duration is 6 months or more and must be located in the Chicago area as you will need to be in the office Tuesday - Thursday in our downtown Chicago location.

Responsibilities:

• Create and publish web content including exploration pages, promotion pages, seasonal pages, room and package descriptions, and multimedia elements such as images and videos.
• Edit and proofread content to ensure accuracy, clarity, and adherence to brand guidelines.
• Optimize content for search engines (SEO) to improve visibility and ranking. Conduct keyword research and implement SEO strategies to enhance content discoverability.
• Constantly review website analytics and uncover new content opportunities to optimize discover and conversion
• Ensure ADA best practices are maintained throughout the content lifecycle
• Collaborate with crossfunctional teams including marketing, design, and development to align content with overall strategy and goals.
• Monitor website performance using analytics tools and adjust content strategies accordingly.
• Stay updated on industry trends and best practices in web content management and digital marketing.
• Maintain consistency in tone, style, and messaging across all web platforms.
• Identify opportunities for content optimization and improvement based on user feedback and data analysis.
• Manage content calendars and schedules to ensure timely publication and updates.

Qualifications:

• Bachelor's degree in English, Communications, Marketing, or a related field.
• Proven experience in web content management, preferably in a corporate or agency setting.
• Strong writing, editing, and proofreading skills with meticulous attention to detail.
• Proficiency in content management systems (CMS) such as Adobe, WordPress, Drupal, or Joomla.
• Familiarity with SEO best practices and tools such as Google Analytics, SEMrush, or Moz.
• Ability to work effectively in a fastpaced environment and manage multiple projects simultaneously.
• Excellent communication and collaboration skills with a customerfocused mindset.
• Creative thinking and problemsolving abilities to generate innovative content ideas.
• Knowledge of HTML, CSS, and web design principles is a plus.
• Portfolio of previous work demonstrating writing and content management skills.
• High attention to detail is critical.

Preferred Qualifications:

• Demonstrated experience having an eye for design and photography
• Understanding of content and image optimization
• Passionate about Digital Story Telling

Job Type:
Contract


Pay:
$ $35.00 per hour

Expected hours: 40 per week


Schedule:

• Monday to Friday

Work Location:
In person