VP Enterprise Marketing - Boston - OutScout

    OutScout
    OutScout Boston

    6 days ago

    Description

    (Hybrid - must be based in one of the following cities: Boston, New York, or Scottsdale)

    Overview


    A rapidly growing technology company is seeking a VP of Enterprise Marketing to drive demand generation and pipeline growth in high-stakes enterprise markets. Reporting to the EVP of Marketing and leading a small team, this role will focus on developing and executing multi-channel marketing strategies to enhance brand visibility and engagement across key sectors such as retail, healthcare, logistics, critical infrastructure, data centers, and event venues.

    This is a high-visibility leadership role with the opportunity to make a significant impact in a mission-driven company.

    Comp: approx k base + 20% bonus + equity

    Responsibilities

    • Lead global enterprise demand generation through ABM, digital, content, and event-driven initiatives.
    • Develop scalable, data-driven marketing campaigns targeting C-suite and senior leaders.
    • Align marketing efforts with sales and revenue goals, ensuring seamless collaboration with sales and product teams.
    • Optimize performance through analytics, CRM insights, and KPI tracking to enhance ROI.
    • Oversee brand-building, thought leadership, and customer engagement efforts.

    Qualifications

    • 12+ years of leadership experience in marketing, preferably in high-growth companies.
    • Proven success in demand generation, integrated marketing, and global expansion.
    • Strong cross-functional collaboration skills, especially with sales and product teams.
    • Expertise in data-driven decision-making and performance optimization.
    • Startup experience is a plus.

    First 90 Days Focus

    • Build relationships with key stakeholders and assess existing marketing programs.
    • Develop a strategic demand generation plan aligned with business objectives.
    • Launch high-impact campaigns and establish KPI benchmarks for tracking success.

    This is a high-visibility leadership role with the opportunity to make a significant impact in a mission-driven company.


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