Events Marketing - Chicago, United States - HealthJoy

HealthJoy
HealthJoy
Verified Company
Chicago, United States

2 weeks ago

Mark Lane

Posted by:

Mark Lane

beBee recruiter
Description

Events Marketing Contractor
April 2024
-
Please note, this is an hourly Contractor position working up to 40 hours per week to cover a prenatal leave of absence. The anticipated pay range for this position is $50-55/hour.

Come for the mission


Stay for the experience:

Let's keep things simple:
we are an unbelievably talented, hard-working, and compassionate team driving towards a mission that impacts every single one of us - even you

Healthcare benefits are complex, underutilized and a mystery for most users. We're removing that complexity. Now more than ever, employers are adding value to their employees' benefits like telemedicine and mental health services. HealthJoy's industry-changing tech platform consolidates those benefits into a simplified benefits experience, saving users time and money.

With $100M+ in fundraising to date, HealthJoy has garnered workplace awards for Inc.

's Fastest Growing Startups and Built In Chicago's Best Places to Work while growing globally to nearly 400 team members.

We're continuing down the path of high growth and high impact, and this role is a key member of the Marketing Team making that happen.


Your impact
:


As the Events Marketing Lead at HealthJoy, you will play a pivotal role in shaping our brand presence and driving strategic growth through impactful event initiatives.

Your responsibilities will encompass crafting and executing comprehensive event strategies that align with our business objectives and resonate with our target audience.

You will be tasked with identifying and evaluating relevant industry events, conferences, trade shows, and virtual events (webinars) leveraging them as platforms to showcase our products and services to key stakeholders.

Collaborating closely with cross-functional teams, you will oversee the end-to-end execution of events, from conceptualizing engaging booth experiences to coordinating speaking opportunities and sponsorships.

Moreover, you will harness events as opportunities to generate leads, nurture existing relationships, and glean valuable market insights.

Through your strategic prowess, creative vision, and data-driven approach, you will elevate our brand presence and foster meaningful engagement, driving tangible results that contribute to our continued success and growth in the Health Care Navigation landscape.

Join us in redefining industry standards and making a lasting impact in the market.

You will have solid experience in event production for startups.

The Events Marketing Lead will be able to be creative in expanding our event strategy and execution while collaborating with different departments within the team.

***:

  • Manage and coordinate in person and virtual events (webinars) which includes overall planning and detailed execution, from events vetting, calendar planning, objective settings, budget control, preevent, onsite and post event coordination.
  • Overseeing the Swag production for HealthJoy produced events endtoend.
  • Managing vendor contracts, including negotiation, review, and execution.
  • Collaborating with Content and Design teams to create event materials + copy such as invites and campaigns; may include coordinating with local video/photographers to capture onsite content.
  • Overseeing event setup and ensuring that all elements are in place according to the event plan.
  • Conducting postevent evaluations to assess the success of the event and identify areas for improvement.
  • Plan, manage and coordinate internal team events, including internal offsites.
  • The core responsibility for this person will be to design integrated campaigns that leverage online and offline strategies to accelerate sales pipeline growth. Define the appropriate mix of campaign elements (content, events, digital media, etc) to deliver conversion goals aligned with company objectives.
  • Build and maintain event programs across channels. Optimize digital strategy for landing pages and the blog, driving additional lead generation through online channels.
  • Manage virtual and inperson events, from concept and audience targeting to execution, including conferences, sales events, and webinars that generate new leads and drive meetings.
  • Monitor channel performance and identify areas for optimization, consistently iterating and improving programs through A/B testing, measurement and optimization.
  • Measure, analyze, and report on all campaigns for effectiveness to the organization, creating a weekly set of dashboards and reports showcasing KPIs for the executive team.

The manager will be responsible for metrics including:
Leads, MQLs and SQLs, Conversion rates, Cost per lead, and more.

  • Collaborate cross functionally with Product Marketing, Design, Content Marketing and Sales to produce effective campaigns.
***:
Your experience
:


  • 2 years experience in event production experience is preferred
  • Bachelor's degree in business, marketing, or related field is preferred
  • Bonus points if you have worked
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