- Develop, implement and manage a comprehensive marketing strategy to drive customer acquisition, engagement, and retention.
- Expand the size and scope of our lead generation system to include high performing websites, marketing automations through HubSpot and other tactics to feed our lead hungry business.
- Manage retention initiatives throughout the customer journey - from strategy to execution, using all channels to include nurture, NPS surveys, review management, price increases, seasonal promotions, cancel defense and win-back.
- Manage CRM campaigns end-to-end, including targeting, segmentation, set-up, development, testing, execution, reporting and optimization.
- Expand our online presence by optimizing our websites and managing digital vendors towards the attainment of KPIs covering rankings, engagement, PPC, SEO and content creation.
- Launch multi-channel campaigns and writing content to increase our website rankings and engage in social.
- Create and manage the annual marketing calendar to optimize the marketing budget.
- Create and execute digital marketing campaigns including email marketing, social media advertising, search engine optimization (SEO), content marketing, and pay-per-click (PPC) advertising.
- Identify partner and event opportunities to drive awareness.
- Manage multiple local brands with separate websites and local Google profiles. Brand identity and positioning, ensuring consistent messaging across various channels and touchpoints.
- Travel to various regions to support branches, 10-25% travel; may include overnight stay.
- Performs other related duties as assigned.
- Positive energy, data driven, competitive spirit with a need to WIN
- Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).
- Proven experience (5+ years) in a marketing management role, preferably in consumer services of a multi-site business with a strong focus on local marketing.
- Proficient in managing digital assets and agencies including hands on oversight using Google Analytics and AdWords.
- Experience in a high growth start-up environment and navigating change.
- Experience in B2C marketing.
- HubSpot and marketing automation competency.
- Social media expertise - advertising and branding.
- WordPress experience.
- CRM experience.
- Podium.
- Strong leadership and team management skills.
- The ability and desire to collaborate with local leaders.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Ability to work in a fast-paced, dynamic environment.
-
Marketing Director
2 weeks ago
Caring Healthcare Austin, United StatesCaring Healthcare - We are currently looking for a Marketing Director for a Skilled Nursing Facility in the Austin, Tx area. · ...
-
Director of Marketing
23 hours ago
Voyant Austin, United StatesJob Description: · The Job/What You'll Do: · Voyant is a global enterprise software provider specializing in modern financial advisor and client interactions, using financial education, complex calculations, and deep personalization as a basis for client engagement. Our clients ...
-
Director of Marketing
23 hours ago
Shift Robotics Austin, United States Full timeWe are on a mission to transform the world into a more walkable place. Our innovative personal mobility solution not only makes walking faster and more efficient, but also more accessible than ever before. We believe in empowering individuals to choose walking as their preferred ...
-
Director of Marketing
1 week ago
AssetMark Austin, United StatesJob Description: · The Job/What You'll Do: · Voyant is a global enterprise software provider specializing in modern financial advisor and client interactions, using financial education, complex calculations, and deep personalization as a basis for client engagement. Our clients ...
-
Director of Marketing
3 weeks ago
Shift Robotics Austin, United States Full timeJob Description · Job DescriptionWe are on a mission to transform the world into a more walkable place. Our innovative personal mobility solution not only makes walking faster and more efficient, but also more accessible than ever before. We believe in empowering individuals to c ...
-
Director of Marketing
2 hours ago
AssetMark Austin, United StatesJob Description: · The Job/What You'll Do: · Voyant is a global enterprise software provider specializing in modern financial advisor and client interactions, using financial education, complex calculations, and deep personalization as a basis for client engagement. Our clients ...
-
Director of Marketing
2 hours ago
Human Agency Austin, United StatesHuman Agency · Human Agency offers full-service business solutions to partners and the organizations we create. We are a team of problem solvers driven by purpose and commitment to the free exercise of our and our partners' human agency. · Overview · At Human Agency, we are pion ...
-
Director of Marketing
1 day ago
Files Austin, United StatesAbout · is an enterprise secure file transfer & automation SaaS with over 4,000 paying business customers, including Target, Canonical, UPS, Leica, DirecTV, GoPro, Marriott, and more. · was bootstrapped by our founder and has been profitable since its founding in 2010. We rai ...
-
Director of Marketing
4 days ago
Huckberry Austin, United States Full timeHuckberry is looking for a dynamic Director of Marketing, responsible for our product marketing and creative campaign strategy. This position is perfect for a visionary strategy-meets-creative leader with a deep understanding of both men's style and the outdoor adventure landscap ...
-
Director of Marketing
4 days ago
Huckberry Austin, United StatesJob Description · Job DescriptionHuckberry is looking for a dynamic Director of Marketing, responsible for our product marketing and creative campaign strategy. This position is perfect for a visionary strategy-meets-creative leader with a deep understanding of both men's style a ...
-
Senior Director of Marketing
3 weeks ago
Tarvos Talent LLC Austin, United StatesTarvos Talent is seeking a Senior Director of Marketing for a client headquartered in Austin, TX. The Senior Director of Marketing is a newly created role at a fast-growing and innovative PE-backed company. The Senior Director of Marketing will be able to make their mark at a com ...
-
Regional Marketing Director
3 weeks ago
Seon Austin, United StatesAt SEON, we are dedicated to delivering innovative solutions to our customers, and product marketing plays a crucial role in shaping our strategy and driving growth. As a Regional Marketing Director, you will be at the forefront of our mission to revolutionize the fraud and finan ...
-
Senior Director of Marketing
1 week ago
ASM Austin, United StatesThis role will sit in Arizona- full relo will be provided · ASM is a leading global supplier of products, services, and materials for semiconductor processing. For more than half a century, innovation has been at the core of everything we do. Our smart, ambitious people are dedic ...
-
Marketing Director
2 hours ago
Jupiter Power Austin, United States Full time· We're making the world a more walkable place. Through intuitive personal mobility, we make walking faster, more efficient, and more accessible, empowering people to choose walking over sitting in traffic. By giving people the ability to Moonwalk, we believe the path to a bette ...
-
Director of Content Marketing
1 week ago
SureCo Austin, United StatesUS based applicants only · SureCo is seeking a Director of Content Marketing to join our dynamic marketing team and drive impactful content and messaging strategies. As a leader in employer health insurance and benefit administration, we are dedicated to improving the health of w ...
-
Director of Sales and Marketing
4 weeks ago
Juniper Communities Austin, United StatesFull Time Salary Exempt position available · Monday-Friday with weekends on call · Pay: Starting at $80,000 per yearplus commission. · Know you belong. · Being diverse and inclusive isn't new to us. These values have been at the heart of our culture for 35 years. We are better b ...
-
Director, Product Marketing
2 weeks ago
CIRCLE Austin, United StatesCircle is a financial technology company at the epicenter of the emerging internet of money, where value can finally travel like other digital data — globally, nearly instantly and less expensively than legacy settlement systems. This ground-breaking new internet layer opens up p ...
-
Director, Marketing and Communications
2 hours ago
Texas Association of Museums Austin, United StatesDirector, Marketing and Communications | Canyon, TX · Job Title · Director, Marketing and Communications · Agency · West Texas A&M University · Department · Museum Operations · Proposed Minimum Salary · Commensurate · Job Location · Canyon, Texas · Job Type · Staff · Job De ...
-
Director of Sales and Marketing
12 hours ago
Solstice Senior Living Austin, United StatesDirector of Sales & Marketing · SUMMARY of Duties · The Director of Sales & Marketing Director is responsible for increasing occupancy, through both inside and outside sales and by developing positive and lasting relationships within the local community & surrounding areas. Th ...
-
Director of Sales and Marketing
23 hours ago
Solstice Senior Living Austin, United StatesDirector of Sales & Marketing SUMMARY of Duties The Director of Sales & Marketing Director is responsible for increasing occupancy, through both inside and outside sales and by developing positive and lasting relationships within the local community & surrounding areas. This posi ...
Director of Marketing - Austin, United States - National Pool Partners
Description
National Pool Partners, Austin, Texas, us, 78716REMOTE POSITION RESIDING IN TX, AZ OR FLORIDA
Are you a creative, Marketing expert? We want to talk to you
Summary of Description:
The Director of Marketing is responsible for developing, implementing and executing strategic marketing plans for NPP in order to attract potential customers and retain existing ones.
Launch robust communication and content campaigns to convey our brand promise, encourage customer loyalty, and differentiate us from the competition.
Essential Functions:
Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
Education, Licensure and Experience Requirements:
Must Have Qualifications:
Nice-To-Have Qualifications:
Competencies/Skills:
Physical Requirements:
The environmental conditions and the physical requirements described below are representative of those that must be met by an employee to successfully perform the duties & responsibilities of the job.
Environmental Conditions:
General Office Environment:
Noise level in office environment is generally quiet.
Outdoor Service Environment:
Position will be exposed to various work conditions, at a variety of client settings. Indoor conditions may have dust, heat, cold, noise, etc.
Outdoor conditions may include exposure to the outdoor elements, seasonal weather, damp and/or dusty locations, freezing conditions, and hot conditions.
The noise level in the work environment is moderate.Physical Requirements:
If performing office duties:
Employee is required to sit, stand, hear, and use hands to operate all office equipment. Employee must view computer monitors for long periods of time. Vision requirements are
close vision and the ability to adjust focus. Employee occasionally will be required to lift, generally no more than 25 pounds.
At client locations:
While performing the duties of the position, the employee is regularly required to stand, walk, sit, climb, bend, kneel, reach with hands and arms, crouch, crawl, twist, push/pull, lift/carry on a regular basis up to 15 lbs.
throughout the day, lift/carry occasionally lift up to 50 lbs., hand, eye, and foot coordination.Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
The ability to swim as this position may work near swimming pools.
The job description reflects the general details necessary to describe the duties and responsibilities of the position and shall not be construed as a detailed description of all the work requirements that may be inherent in the position.
