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    Product Strategy Manager, SMB Lifecycle - Los Angeles, United States - Tik Tok

    Tik Tok
    Tik Tok Los Angeles, United States

    3 weeks ago

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    Description
    Responsibilities

    TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

    Why Join Us
    Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

    Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

    To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team.

    Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
    Join us.

    We are looking for entrepreneurial spirits to join our team. You will have a chance to shape monetization efforts, from the ground up for TikTok. In this role, you will partner with cross-functional leaders to assess performance and plan for the future.

    Responsibilities

    • Own the strategy of advertiserfacing channels that drive adoption and engagement of TikTok's global SMB ads products, leveraging such channels as emails, SMS and Ads Manager product's onsite notifications.
    • Build out lifecyclebased growth strategies at scale from advertisers' activation to resurrection, from goalsetting to infrastructure & process development, to fostering crossfunctional relationships with product, sales, and marketing teams.
    • Bring a deep understanding of growth & optimization best practices such as A/B testing to work closely with the data science team to conduct experiments, evaluate results, and build new features to improve the conversion funnel.
    • Collaborate with product teams to develop internal marketing tools to optimize the metrics of internal content creation and distribution. Tools include but are not limited to audience segmentation, AIGC, and campaign personalization.
    • Using empathy, campaign data, and market research to continuously drive innovation and experiment with new marketing channels, tools, and creatives.
    Qualifications



    Qualifications:

    • BA/BS degree.
    • Strong data analytical skills.
    • 5+ years experience in the internet industry, managing largescale products across diversified channels (paid, organic, web, social media, influence marketing, etc...).
    • Great communicator & team player. Comfortable navigating global organization structures & aligning objectives with crossfunctional teams. Thriving in a work environment with diverse cultures.
    • Extensive experience with a mix of work between handson execution and strategy.
    Preferred

    Qualifications:

    • Deep understanding of growth & optimization, best practices such as A/B testing.
    • SQL experience.
    • Experience with growth efforts in international markets.
    • Experience in B2B & SMB marketing, video marketing and vertical (eComm, local, etc) audience marketing.
    • Experience in growing and scaling products, in a fast paced, highly ambiguous environment.
    TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy.

    To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

    We are passionate about this and hope you are too.


    TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws.

    If you need assistance or a reasonable accommodation, please reach out to us at
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