Creative Manager - Detroit, United States - Rithum

Description

RithumTM is the world's most trusted commerce network, accelerating how brands, suppliers, and retailers work together to deliver seamless e-commerce experiences. We provide an unmatched platform for brands and retailers, enabling them to accelerate growth, optimize operations across channels, scale product offerings and enhance margins.

Today, more than 40,000 companies trust Rithum to grow their business across hundreds of channels, representing over $50 billion in annual GMV. Using our commerce, marketing, and delivery solutions, our customers create optimized consumer shopping journeys from beginning to end.

Overview

The Creative Manager leads and owns the creative direction for the Rithum brand, ensuring consistency across all internal and external communications and customer/prospect touchpoints. This includes providing creative design for internal and external communications, website, digital media campaigns, events, and sales engagement, ensuring the brand stands out visually in a crowded and competitive landscape. As a member of the Corporate Marketing team, the Creative Manager brings the brand narrative to life through strong creative design in collaboration with product marketing, communications, and executive leadership teams.

Responsibilities

Visual Content Creation:

• Creates visually engaging content for various marketing channels, including social media, email campaigns, website, and digital ads, leveraging a mix of photography, graphic design, and multimedia elements.
• Provides creative design expertise for presentation decks required by teams across the business including the executive leadership team.
• Maintains a consistent visual identity across all content while adapting to platform-specific requirements and best practices.
• Serves as the first point of contact on all creative requests: agreeing approach, budget alignment and coordinating execution including briefing and overseeing approvals when required.

Brand Asset Management:

• Curates and manages a library of brand assets, including logos, graphics, photography, and slide templates, ensuring accessibility and consistency for internal and external stakeholders.
• Develops and enforces brand guidelines to maintain brand integrity and visual coherence across all touchpoints.

Demand Generation Ad Campaigns:

• Conceptualizes and designs visuals for demand generation ad campaigns across various platforms (6Sense, Google Ads, Partner Articles, etc.) ensuring alignment with Rithum's brand guidelines and campaign objectives.
• Collaborates with Demand Gen team to understand target audience(s) and campaign goals, translating them into compelling visual narratives.

Event Branding and Design:

• Leads the ideation and development of event branding and design elements, including signage, booth graphics, promotional materials, and digital/video assets.
• Works closely with event managers to understand event objectives and audience to maximize the impact of Rithum's presence at each event.

Agency and Contractor Management:

• Manages relationships with external agencies and contractors where required for scale, including designers, copywriters, and other creatives, providing direction, feedback, and managing project timelines and budget.
• Negotiates contracts, scope of work, and pricing agreements with agencies and contractors, maximizing value while adhering to approved budget.

Cross Functional Collaboration:

• Collaborates with cross-functional teams including marketing, product, sales, and executive leadership to align creative strategies with business objectives.
• Presents creative concepts and recommendations to stakeholders, incorporating feedback and insights to refine and enhance creative deliverables.

Trend Research and Innovation:

• Stays informed about industry trends, emerging technologies, and creative best practices, incorporating innovative ideas and techniques into Rithum's creative output.
• Proactively explores new design trends, visual styles, and technologies to maintain Rithum's competitive edge and relevance in the market.

Travel:

• Up to 10%

Qualifications

Minimum Qualifications

• Minimum of 8 years of related work experience in marketing, communications, brand management or graphic design.
• Expertise using Adobe Creative Cloud software: Adobe Creative Suite (Photoshop, InDesign, Illustrator, Premiere Pro) and Adobe XD or similar.
• Advanced understanding of branding, marketing, video, animation and UX principles & processes.
• Working knowledge of marketing automation tools and other marketing technology tools.
• Excellent communication and interpersonal skills.
• Ability to thrive in a fast-paced, high-volume environment, juggling multiple projects and priorities concurrently.
• Experience developing creative strategies for projects supporting core marketing and business objectives.
• Ability to collaborate effectively across multiple teams and business units.
• Comfortable with ambiguity and ability to self-organize, adapting approach to be effective where necessary, but also able to challenge and steer when relevant.
• Experience of managing and providing direction/feedback to agency and freelance partners to ensure they understand our brand ethos and we can deliver best-in-class creative.

Preferred Qualifications

• Prior work experience with a demonstrated track record of results in a SaaS or e-commerce company.
• Knowledge of Figma and InDesign.
• Web design, coding and video editing skills would be highly desirable, but not essential.
• UX/UI experience for landing page creation

What it's like to work at Rithum

When you join Rithum, you can expect to work with smart risk-takers, courageous collaborators, and curious minds.

As part of the Rithum team, you are valued, supported, and included. Guided by a transparent culture and accessible, approachable leadership, we offer career opportunities aligned to your ambitions and talents. To ensure work and life balance works for you, we also offer an array of resources to support you and your families, including comprehensive benefits and wellness plans.

At Rithum you will:

• Partner with the leading brands and retailers.
• Connect with passionate professionals who will help support your goals.
• Participate in an inclusive, welcoming work atmosphere.
• Achieve work-life balance through remote-first working conditions, generous time off, and wellness days.
• Receive industry-competitive compensation and total rewards benefits.

Benefits

• Medical, dental and vision benefits: Affordable health care plans and company HSA contributions, starting on Day 1
• A 6% 401(k) match
• Competitive time off package with 20 days of Paid Time Off, 9 paid company holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and a paid volunteer day
• 12 weeks primary caregiver leave & 4 weeks secondary caregiver leave
• Accident, critical illness, and hospital indemnity insurance
• Pet insurance
• Legal assistance and identity theft insurance plans
• Life insurance 2x salary
• Access to the Calm app, MoveSpring, and Employee Assistance Program
• Remote work stipend for internet, cell phone, office furniture and supplies
• Culture and team-building activities
• Tuition assistance
• Career development opportunities
• Charitable contribution match up to $250 per year

Rithum is an Equal Employment Opportunity and Affirmative Action Employer. We celebrate diversity and are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.