- Analyzing how consumers interact with CRM communications through extensive research and rigorous data analysis of performance data, competitive intel, and segmentation insights
- Partnering with creative, tech, data and strategy leads in mapping consumer experience/CRM journeys to identify high-impact moments for brands to connect, build loyalty and increase lifetime value
- Identifying opportunities to leverage 1P & 3P data and marketing technology stack to improve CRM strategies and tactics
- Briefing creative teams on customer centric CRM experiences
- Assessing CRM experiences across the automotive industry and identify new opportunities for transforming the current customer experience
- Diving deep into our clients' CRM, loyalty and CRM lifecycle strategies to understand:Competitive landscapes and whitespace opportunitiesStrategies and tactics to build deeper relationships with customersOpportunities to evolve existing programs to deliver exceptional experiences
- Bring best practices to clients in integrated marketing communications across addressable channels like email, sms, web, direct mail and media
- Keeping clients apprised of competitive activity, cultural shifts and consumer trends
- Forming collaborative relationships with other agency capabilities, partner agency teams and third parties as necessary
- Unwaveringly passionate with a healthy curiosity for turning human truths into compelling customer experiences and possess an unstoppable drive to bring those truths to life.
- Comfortable conducting multi-faceted research and bottling up key insights to drive change and unlock next-gen experiences
- A skilled analytical and strategic thinker – you're strong on both IQ and EQ, as adept at reading data for insights as you are at reading clients for feedback
- Data obsessed with the ability to partner with analytics to rapidly build test and learn plans
- An emerging expert in CRM with knowledge of how to leverage audience segmentation, data and technology to build personalized customer loyalty and lifecycle strategies at scale.
- A creative partner who can brief teams on the job to be done for each channel and own the vision for how the holistic system will come together
- Effective at time-management, have impeccable organization and the flexibility to adapt quickly to changes
- An amazing communicator and presenter – you're articulate, straightforward, and engaging, and you can rally internal team and clients alike around a strategic approach
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CRM Strategist - Detroit, United States - Digitas
Description
Job Description
Strategy at Digitas is a multi-disciplinary team of Creative, Social, Experience and Connections Strategy experts, unified by a shared ambition to inspire ideas that move people.
To further accelerate this ambition, we are looking for an outstanding Strategist, Connections Strategy (CRM) – someone who champions a modern approach to connected brand experiences powered by data; who understands consumer behavior and context, and architects and orchestrates strategic communications to define how automotive brands connect to people in a digital world.
Sound like you? Read on.
What you'll do:
Qualifications
This role will require strong, impactful work experience, which typically includes:
This crucial role requires a depth of expertise (3-5 years), including a track record of impactful work experience and professional ingenuity – which means you are:
Got what it takes? We'd love to hear from you.
