- Lead strategic development of brand marketing and communications strategy to ensure the brand creates consumer relevancy and drives top-line and bottom-line growth.
- Lead agency management, briefings, execution and evaluation.
- Lead the development, approval, and execution of content (advertising, promotions) and connections (media plan) for the brand.
- Develop and implement new creative - launching major, fully-integrated consumer campaigns (advertising, PR, POI, online etc.)
- Develop and implement highly focused brand plans that focus on a small number of big ideas. Most importantly cutting through the clutter with major projects that create the buzz and get the brand in target consumers' minds.
- Develop marketing calendar, ensuring campaigns across channels are on-brand and structured to achieve the greatest reach, buzz, and cut-through amongst the target audiences
- Summarize insights, trends, and consumer behaviors into further development of the brand storyline
- Lead the development of programs, positioning, and consumer research to measure the effectiveness of campaigns, brand health, and brand sentiment (Nielsen, NABCA, brand P&L)
- Development of line-extensions for the brand - project management of all new packaging, liquid etc.
- Provide marketing tools for the National sales-team
- Strategic Thinking--Develops strategies to achieve organizational goals; Understands organization's strengths & weaknesses; Analyzes market and competition; Identifies external threats and opportunities; Adapts strategy to changing conditions.
- Innovation--Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.
- Business Acumen--Understands business implications of decisions; Displays orientation to profitability; Demonstrates knowledge of market and competition; Aligns work with strategic goals.
- Judgment--Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process; Makes timely decisions.
- Planning/Organizing--Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives; Organizes or schedules other people and their tasks; Develops realistic action plans.
- Analytical--Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures.
- Managing Team--Includes staff in planning, decision-making, facilitating and process improvement; Takes responsibility for subordinates' activities; Makes self available to staff; Provides regular performance feedback; Develops subordinates' skills and encourages growth; Solicits and applies customer feedback (internal and external); Fosters quality focus in others; Improves processes, products and services; Continually works to improve supervisory skills.
- Commercial Skills: Strategy, pricing, promotion, distribution, negotiation and accountability.
- Financial Skills: P&L Management (pricing, costs, margins, tax, discounts).
- Internal: Field Sales, Commercial Team, Finance, Operations, Human Resources, PR, Cross functional interaction with: Proximo Canada, Proximo UK, Mexico & Casa Cuervo marketing department
- External: Distributor Partners Agency Partners: Advertising/Creative/Social Media/PR
- 7+ years of brand management and brand building experience preferably related to the Spirits Industry or FMCG.
- A strong track record of developing and implementing innovative marketing strategies that have consistently met or exceeded planned goals
- Experience with managing budgets, working with creative agencies, developing new packaging and a solid working knowledge of Nielsen.
- Up-to-date on marketing trends, new media platforms and benchmarking with other industries
- Understanding consumer insights and aligning all strategies to feed these needs
- Excellent presentation and communication skills
- Analytical skills- identify the full story and define implications from data analysis
- Forward thinker, who proactively seeks opportunities and proposes solutions.
- Positive attitude and influence.
- Ability to lead and manage projects with cross-functional teams across the company and our distributor network.
- Team oriented player that thrives in a collaborative environment.
- Proficient in Excel, PowerPoint and Word
- Bachelor's degree in marketing or related field (required); advanced degree (preferred)
-
Brand Director
1 week ago
Proximo Spirits Jersey City, United StatesPosition Summary · Implement and manage a consumer driven marketing strategy for 1800 which will result in growth of the brand in line with Proximo's long term goals. · Role & Responsibilities · Responsible for managing consumer marketing budget with the following responsibiliti ...
-
Brand Director 1800
3 weeks ago
Proximo Spirits Jersey City, United StatesPosition Summary · Implement and manage a consumer driven marketing strategy for 1800 which will result in growth of the brand in line with Proximo's long term goals. · Role & Responsibilities · Responsible for managing consumer marketing budget with the following responsibilitie ...
-
Director, Brand
2 days ago
Ashley Stewart Secaucus, United States150 Meadowlands Pkwy, Secaucus, NJ 07094, USA · Req #1896 · Friday, May 31, 2024 · Plus sized women's fashion brand based in Secaucus New Jersey is looking for a full time, in person Marketing Director · We are looking for an innovative leader with unique ideas to lead our marke ...
-
Director, Brand
5 hours ago
Ashley Stewart Secaucus, United StatesPlus sized women's fashion brand based in Secaucus New Jersey is looking for a full time, in person Marketing Director · We are looking for an innovative leader with unique ideas to lead our marketing team You would play an integral role in elevating the brand and creating compr ...
-
Director, Brand Experience
6 days ago
Publicis Collective New York, United States Full timeJob Description · The Director, Brand Experience serves as the media lead and partner to our client providing comprehensive media thought leadership. They help set the direction while driving new thinking and challenging the team and themselves to deliver innovative work for our ...
-
Director of Brand Marketing
2 weeks ago
Draper James New York, United StatesCompany Description · Draper James is a classic, American lifestyle brand founded by multi-hyphenate Reese Witherspoon, inspired by her roots in the South. Launched in May 2015, Draper James is known for its unapologetically feminine style, offering clothing, accessories, and hom ...
-
Director of Skincare Brand
4 weeks ago
Silver Mirror Facial Bar New York, United StatesCompany: Silver Mirror Skincare - A beauty product brand extension of a renowned spa company · Location: New York City or Miami · Please note: We will not consider candidates in other cities · Overview: · Have you ever dreamed of leading a startup? Step into a transformative ...
-
Director, Brand Marketing
3 weeks ago
Foot Locker Retail, Inc. New York, United StatesOwn and drive brand go-to-market calendar, planning and messaging strategy alongside marketing channel owners, leveraging consumer insights and data Deliver campaigns and brand experiences that activate our brand platform, The Heart of Sneakers, and Director, Marketing, Retail, B ...
-
Brand Experience Director
4 weeks ago
Audemars Piguet New York, United StatesCompany Description · The present and future of Audemars Piguet are built on the invaluable contributions of all our talents. Inspired by the wealth of our past, we are excited about the endless possibilities that our future holds. Together, we are resolutely forward-thinking an ...
-
Brand Marketing Director
3 weeks ago
Cypress HCM New York, United StatesJob Description · Job Description · Brand Marketing Director Responsibilities:Lead brand marketing, strategy, messaging, content, PR and social media · Foster relationships with external partners · Manage the brand department's vision, goals, and budget · Ensure the team is able ...
-
Director, Brand Experience
3 weeks ago
Publicis CoLab New York, United StatesJob Description · Job DescriptionCompany Description · CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people's lives by connecting real-ti ...
-
Director, Brand Marketing
2 days ago
Tarte Cosmetics New York, United StatestarteTM is the pioneer of high-performance naturalsTM & one of the fastest growing cosmetic companies in the U.S. Nearly 25 years ago, founder & CEO Maureen Kelly set out to create a cruelty-free line of easy-to-use, life-proof products packed with good-for-you ingredients that d ...
-
Director of Brand Partnerships
3 weeks ago
Influencer New York, United StatesJob Description · Job DescriptionROLE: Director of Brand Partnerships (Food & Beverage Categories) - Sales Role · LOCATION: NEW YORK, CHICAGO, LOS ANGELES OR AUSTIN · SALARY: $90,000-$100,000 + bonus · Who are we? · We are the originators of influencer marketing. · Influencer i ...
-
Director, Brand Solutions
4 weeks ago
Horizon Media New York, United StatesJob Description · Hello, Blue Hour. · Blue Hour Studios is a social-first content agency that was formed in 2019 and is an affiliate of Horizon Media. Blue Hour builds community and fandom by playing at the intersection of creators, culture, content, and commerce. The company i ...
-
Director, Brand Marketing
2 days ago
Foot Locker New York, United StatesOverview: · This role is based in NYC and is HYBRID (3 days a week). This role is NOT remote. · WERE LACING UP FOR THE FUTURE and hiring a Director of Brand Marketing & Go to Market. The marketing team is the heartbeat of Foot Locker and uniquely positioned to bring cross-funct ...
-
Director, Brand Partnerships
2 weeks ago
Social Native Inc New York, United StatesJob Description · Job DescriptionDescribed as the "Uber of Content", Social Native is a marketplace technology company that empowers marketers to create, source and optimize authentic visual content in the most efficient way possible. Leveraging the world's first AI-powered creat ...
-
Director, Brand Growth
2 days ago
ShopMy New York, United StatesShopMy is a platform used to effortlessly integrate all aspects of creator marketing, from talent discovery to brand collaboration and monitoring. The world's leading brands have established robust creator marketing programs with us because we enable brands to discover new creato ...
-
Director, Brand
4 weeks ago
Paramount New York, United StatesCreative Services CBS News and Stations' flagship station WCBS, CBS New York is looking for a creative, innovative, and goal-oriented leader ready to move the business of local media marketing and management to the next level You will establish efficient strategies for brand deve ...
-
Brand Director
3 weeks ago
Marquee Brands New York, United StatesJob Description · Job DescriptionSalary: $115,000-$130,000 · Brand Director - Hybrid New York · Marquee Brands is seeking a self-starter, strategic thinker who is a highly analytical, creative thinker with both right-brain and left-brain orientation. The Brand Director will also ...
-
Director, Brand
5 days ago
CBS Television Stations New York, United StatesCreative Services CBS News and Stations' flagship station WCBS, CBS New York is looking for a creative, innovative, and goal-oriented leader ready to move the business of local media marketing and management to the next level You will establish efficient strategies for brand deve ...
Brand Director - Jersey City, United States - Proximo Spirits
Description
Position Summary
Implement and manage a consumer driven marketing strategy for 1800 which will result in growth of the brand in line with Proximos long term goals.
Role & Responsibilities
Responsible for managing consumer marketing budget with the following responsibilities:
Key Competencies
Key Relationships
Knowledge and Experience
The salary range for this role is a base salary of $161,300 - $210,000 along with an annual bonus, 401K match, and medical and wellness benefits. The range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidates experience and skill set against internal peers and against the scope and responsibilities of the position.
