Associate Manager - Deerfield
3 days ago
Job description
Associate Manager, Media Planning (Pharmacy & Healthcare)Deerfield, IL
Full-time | Permanent
Media Planning | Retail Media | Healthcare Marketing | Omnichannel Advertising
$86,400 – $138,200 (salary range)
Lead insight-driven media strategies in a highly regulated category
This role is ideal for a media planning leader who thrives at the intersection of data, audiences, and omnichannel execution.
As Associate Manager, Media Planning, you'll own the end-to-end planning process for a portfolio of pharmacy and healthcare advertisers—developing audience-led media strategies, guiding junior planners, and ensuring flawless execution across digital and in-store channels.
You'll partner closely with sales, analytics, execution, and insights teams to deliver measurable outcomes, while navigating the complexity of regulated healthcare marketing.
What You'll DoLead the day-to-day development and management of audience- and insight-led media plans
Review, manage, and respond to RFPs, providing strategic guidance to sales partners
Build high-performing omnichannel media strategies across:
Programmatic
Paid social
Search
In-store / retail media
Translate client business goals into clear digital and media objectives
Formulate, write, and present media proposals and campaign recommendations
Oversee execution quality, including:
Insertion orders
Ad specifications
Billing reconciliation
Partner with Media Execution and Analytics teams to monitor performance and optimise results
Collaborate with Insights teams on audience targeting and measurement strategy
Supervise and support the day-to-day workflow of Media Planners and Senior Media Planners
Contribute to process improvement and innovation initiatives across the media planning function
Stay current on media marketplace trends, emerging channels, and healthcare advertising opportunities
What You'll Bring
Required
Bachelor's degree and 2+ years of omni-channel media planning experience
or High School / GED with 4+ years of omni-channel media planning experience
Hands-on experience with digital media channels, including:
Programmatic
Paid social
Search
Retail / in-store media
Strong problem-solving skills with a creative, agile mindset
Preferred
Experience building full-funnel media plans (audience, message, channel, measurement)
Background in healthcare and/or pharmaceutical advertising, including regulated environments
Experience supporting or indirectly managing team members (training, task allocation, coaching)
Familiarity with annual brand budgets and P&L concepts (revenue, margin, operating expenses)
Proven success working in cross-functional, matrixed organisations
Why This Role Stands Out
Exposure to high-impact pharmacy and healthcare advertisers
Strong blend of strategy, execution, and people leadership
Opportunity to grow within retail media and regulated marketing
Clear salary band and long-term career progression
Ideal step for Senior Planners moving into people and portfolio ownership
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