Director, Integrated Marketing - Malvern, United States - Saint Gobain

Saint Gobain

Verified Company

Malvern, United States

3 hours ago

Posted by:

Mark Lane

beBee recruiter

Description

The Role

Reporting to the VP of Corporate Marketing, the Director, Integrated Marketing is responsible for working collaboratively to build and execute integrated marketing plans and an overall customer experience that achieves top-line and bottom-line growth objectives along with market share, brand awareness and target segment penetration.

Requirements:

Oversee all integrated marketing planning and execution, deploying successful campaigns and alwayson marketing for BUs, CertainTeed brand priorities, and SBD growth businesses.
Oversee overarching media mix across online and offline channels, recommending and deploying ideal mix to achieve business objectives, and measuring and tracking performance.
Oversee performance marketing, with expertise in design and deployment of strategic plans across performance marketing channels.
Partner closely with BUs and SBD marketing to build strategic marketing plans, and harmonizes and creates shared models, timing, and efficiencies across all plans. Responsible for ensuring all integrated marketing supports brand priorities, and reinforces leadership in sustainability, service, solutions, and systems.
Have direct oversight over creative production of written, graphic design, video and multimedia, delivering highly creative and effective creative with paramount attention to efficient and timely SLAs.
Develop a framework for measurement of integrated marketing that translates to marketing effectiveness and business objectives, and continually communicates effectiveness via regular reporting and dashboards.
Oversee content strategy and production, ensuring a robust and flexible content strategy that supports brand and product priorities, and positions CertainTeed as the leader in sustainability, service, solutions, and systems.
Cultivate and manage key creative agency partners, as needed, to augment internal resources. Ensures agency work is used only as necessary and with efficiency, looking to internal team first for delivery of creative and campaign work.

Additional Requirements

Bachelor's Degree in Marketing or similar field; Master's degree preferred.
10+ years of progressive marketing management with demonstrated success in designing and implementing comprehensive integrated communications strategies and plans for large organizations. Experience in the building products or durables preferred.
Strong and effective supervisory experience; demonstrated experience as a manager of staff with at a least five years' leadership experience, including the ability to motivate and nurture people, lead teams through change, measure and manage performance, and develop processes and policies designed to optimize team effectiveness and productivity.
Demonstrated success developing and working with performance marketing, with significant expertise in digital, social, webbased, and new media tools, including marketing automation. Extensive knowledge of the design and content development processes and agency/partner management. History of using integrated tools to make gains in efficiency/share/brand awareness.
Exceptional verbal and written presentation skills including ability to communicate complex ideas in a simple manner
Demonstrated understanding and experience with B2B and B2C businesses, including retail
Able to collaborate effectively using broad range of influence styles to drive desired results; works well with others and is considered a true team player who works to promote the overall organization. Approaches conflicts as opportunities; understands others quickly; can find common ground without comprising total position
A selfstarter with a sense of urgency, a strong work ethic, commitment to driving results, and the ability to adapt to changing circumstances in a highly collaborative environment; must have a creative approach to problem solving, and the ability to take advantage of emerging opportunities while galvanizing broad support
Strong project and process management skills, including demonstrated ability to manage complex and longrange projects effectively, collaboratively, and ontime
Excellent analytical skills and ability to support datadriven decisions and manage metricsbased marketing communications performance

About Us

At Saint-Gobain, our employees have pride in belonging to an organization whose culture is made up of these core values: Trust, Empowerment, & Collaboration.

Our company encourages diversity and inclusion in all its forms while making the world a more beautiful and sustainable home.

Legal Statement
Saint-Gobain provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws