Content Manager - San Diego, United States - Thermo Fisher Scientific

Thermo Fisher Scientific

Verified Company

San Diego, United States

1 week ago

Posted by:

Mark Lane

beBee recruiter

Description

At Thermo Fisher Scientific, you'll discover meaningful work that makes a positive impact on a global scale.

Join our colleagues in bringing our Mission to life - to enable our customers to make the world healthier, cleaner and safer.

We provide our teams with the resources needed to achieve individual career goals while taking science a step beyond through research, development and delivery of life-changing therapies.

Our work in specialty diagnostics - from providing diagnostic assays and instruments to clinical monitoring across disease stages - improves the diagnosis and management of blood cancers and immune system disorders.

Your determination to put patients at the heart of every decision will improve health outcomes that people and communities depend on - now and in the future.

Discover Impactful Work:

Why Join Us:

An opportunity to reshape the future of healthcare marketing
Competitive compensation and benefits package.
Continuous learning and growth opportunities.
Remotefriendly work environment.

Education:

Bachelor's Degree Required

A Day in the Life:

Develop and lead an omnichannel editorial calendar in accordance with key organization goals and feedback from digital marketing, demand generation, and product marketing.
Strategize on content initiatives that continuously establish our thought leadership within the Clinical and Laboratory spaces.
Work alongside our global and product teams to develop a copywriting strategy that hones our unique voice. Ensure that voice is consistent across all materials, content, and communications.
Amplify the voice of our customers in the market through the execution of content initiatives (extended case studies, speaking opportunities, videos, references, etc)
Coordinate with various PR agencies and partners to lead our earned media strategy across clinical and product spaces.

Keys to Success:

Have your finger on the pulse of emerging content marketing trends and continually bring new insights and ideas to the table to help engage our customers and prospects with our content.
Mindful eye on detail and great at providing actionable feedback and critique.
Ability to shift your writing voice to resonate with different audiences. You're not fixed to a particular tone or style and can seamlessly change directions between projects and priorities.
Extensive experience working closely crossfunctional teams to develop new and innovative solutions. You'll collaborate closely with product marketing, global digital, demand generation and scientific affairs to ensure our content strategy rolls up to overall marketing goals and supports crossfunctional initiatives.
Possess excellent communication skills with an ability to optimally communicate strategies, measure and report on progress to peers and leaders alike to gain agreement and cultivate a culture of content throughout the organization.
Develop and implement an effective content marketing strategy and calendar to drive lead generation, engage healthcare professionals, and stimulate sales demand.
Collaborate with sales to craft sales collateral, educational materials, tutorials (both video and written), and establish a consistent feedback loop for rapid iteration.
Establish The Binding Site as a thought leader in the healthcare industry by monitoring healthcare trends and using insights from product data to create meaningful and relevant content for healthcare professionals.
Define and measure key content metrics related to healthcare content engagement and lead generation.

Experience:

5 years of content marketing experience preferred.
Agency or crossfunctional team experience preferred.
Healthcare industry experience preferred.
Experience with creating copy for press releases, case studies, blogs, and other collateral.

Skills & Abilities:

Ability and willingness to travel up to 25% including occasional weekends and international travel.
Exceptional writing and copyediting skills with a focus on healthcarerelated topics.
Strong communication skills with the ability to build and manage relationships in crossfunctional, coordinated teams.
High level of creativity, attention to detail, and proficiency in project management.
Creative and analytical problem solver, with strong collaborative skills.
Ability to multitask, prioritize issues/customer concerns, and lead many projects simultaneously.
Ability to optimally communicate and deliver results in a virtual environment.
Great teammate adept at crossfunctional collaboration.
Our Mission is to enable our customers to make the world healthier, cleaner and safer. Watch as our colleagues explain 5 reasons to work with us. As one team of 125,000+ colleagues, we share a common set of values
Integrity, Intensity, Innovation and Involvement working together to accelerate research, solve complex scientific challenges, drive technological innovation and suppor