Digital Marketing Paid Media Manager, Transplant - West Hills, United States - Thermo Fisher Scientific

Thermo Fisher Scientific

Verified Company

West Hills, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

As part of the Thermo Fisher Scientific team, you'll discover meaningful work that makes a positive impact on a global scale.

Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer.

We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world's toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.

Location/Division Specific Information

Transplant Diagnostics Division develops and distributes a comprehensive line of typing and antibody detection products, laboratory instrumentation, computer software, and clinical laboratory services that are used to help match patients and donors before transplant, monitor patients post-transplant, and advance research in the transplantation space.

Discover Impactful Work

This high-performer will report into the Senior Manager of Global Digital Marketing, and we will have accountability for driving robust programs for critical marketing channels that drive engagement with clinical buyers.

This person will have a passion for building, measuring, and driving constant improvement across all paid advertising channels to ensure a successful marketing mix that helps our customers find the right solution.

This person will join a team of marketing professionals who define and lead ongoing global marketing programs, and support regional programs for Thermo Fisher Scientific's transplant diagnostics business that provides testing solutions for the clinical and research lab environments.

A Day in the Life

Partner with the Content Marketing Manager and Marketing Managers to identify the appropriate ad mix for each key segment, and lead efforts to create and deploy ads that serve the right message to the right customers, at the right time
Run a broad range of SEM campaigns that support the team's strategic areas of focus, and deliver ongoing performance improvements for traffic quality, site engagement, improved bounce rates, etc.
Actively manage and coordinate digital budgets across channels, manage billing, invoicing, and accruals to ensure proper financial tracking of the team's marketing spend
Drive a comprehensive social advertising program by working with internal and external agencies to drive increased performance and to improve leads and revenue
Implement regimented reviews of social, display, and SEM campaigns to drive iterative improvements in targeting, messaging, and to ensure an optimized channel mix based on performance and investments
Create, manage, and promote advanced analytics reports to drive improvements and to promote the value of our advanced digital marketing team
Leverage bestinclass audience tools to ensure all paid activities are targeting the right users, and constantly pilot, evaluate, and refine audience targeting options based on cost and performance
Manage paid advertising service providers that will assist you in the technical build out of ads in various channels, and hold the agencies to the highest performance standards
Develop and implement a search engine optimization "SEO" strategy and supporting program by partnering with crossfunctional team members to identify the priorities and to execution and reporting in support of the formal program
This position interacts with varying levels of internal and external personnel and will require direct customer communication, public presentation, and a teamfocused approach.
Work closely with regional marketing development managers to build and marketing programs within their regions.
May perform other related duties as required and/or assigned.
Ensure creative marketing materials undergo regular review and adhere to brand guidelines
Maintain marketing program KPIs and metrics dashboards to measure the effectiveness of marketing activities; report on these metrics regularly and adjust tactics to improve performance

Keys to Success

Education

Bachelor's degree in business communications, marketing, digital marketing, or related degree

Experience

2+ years managing largescale B2B social campaigns on Facebook, Linkedin, and Twitter
Experience marketing to clinical environments, marketing medical devices, or working with FDA regulated content strongly preferred
Google Ads, Adobe Marketing Cloud, or other related certifications in SEM, or 3+ years experience managing SEM campaigns
Certifications or coursework in Google Ads, Adobe Marketing Cloud, or Oracle Marketing Cloud preferred
Experience with a DMP, CDP, or Adobe Audience Manager strongly preferred

Knowledge, Skills and Abilities

Demonstrated ability to launch and drive leadgeneration campaigns in a B2B environment
Exceptional skills in developing complex digital marketing initiatives including autho