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Marketing Specialist
6 days ago
BenQ North America Plano, United StatesJoin the BenQ Team: · Are you ready to be a part of a globally trusted brand, where cutting-edge technology meets exceptional talent? BenQ is an award-winning display solutions provider for lifestyle and business including; gaming monitors, projectors, and even interactive displa ...
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Digital Marketing Specialist
4 days ago
Cavco Industries, Inc. Plano, United StatesAt Cavco Industries, Inc. (NASDAQ CVCO), our 7000 team members are at the heart of everything we do. We design and produce quality, affordable factory-built homes. We are also a leading producer of park model RVs, vacation cabins and factory-built commercial structures. In additi ...
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Marketing and Prospecting Specialist
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Future Processing Plano, United StatesWe're Center of Excellence located in Dallas, Texas, which is a tech consultancy unit passionate about using data, AI, ML, and cloud to empower businesses. We don't just implement solutions – we build lasting partnerships fueled by knowledge-sharing and collaboration. Now, we're ...
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Product Marketing Specialist
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Optomi Plano, United StatesCollaborate to define and execute the product launch strategy. · Understand opportunity, customer needs, competition & trends. · Develop value proposition and messaging that resonates with the market. · Create plans and product marketing materials for launch and penetration. · Co ...
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Content Marketing Specialist
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A-SAFE USA Plano, United StatesAbout A-SAFE and the role: · The A-SAFE Group is a leading global workplace safety solutions provider. Since 1984, the business has been pioneering state-of-the-art solutions that safeguard people and assets across a variety of sectors, all around the world. · Innovation has been ...
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Channel Marketing Specialist
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Renesas Plano, United StatesThe Channel Marketing Specialist, New Product Introduction (NPI) Campaigns will play an instrumental part in launching new Renesas products to the mass market, frequently working with internal stakeholders and external distribution partners to execut Marketing Specialist, Marketi ...
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Digital Marketing Specialist
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Lucernex Plano, United StatesLucernex is a dynamic and fast-growing SaaS company that has made DFW's Fast Growing Private Companies for the past two years in a row. We provide solutions for real estate lifecycle management in more than 70 countries, across 5 continents. Lucernex is proud to be a market leade ...
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Marketing Budget Specialist
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Rent-A-Center Plano, United StatesUpbound Group Senior Specialist Marketing Finance (Budget) JOB PURPOSE: Primary point of contact between marketing and accounting & finance on the marketing budget. Manage monthly, quarterly and annual budget cycles across all lines of business inclu Marketing, Budget, Specialist ...
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eSports Marketing Specialist
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BENQ AMERICA CORP Plano, United StatesJob Description · Job DescriptionJoin the BenQ Team · Are you ready to be a part of a globally trusted brand where cutting-edge technology meets exceptional talent? BenQ is an award-winning display solutions provider for lifestyle and business, including gaming monitors, projecto ...
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Channel Marketing Specialist
6 days ago
Renesas Plano, United StatesJob Description · The Channel Marketing Specialist, New Product Introduction (NPI) Campaigns will play an instrumental part in launching new Renesas products to the mass market, frequently working with internal stakeholders and external distribution partners to execute joint mark ...
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Marketing Budget Specialist
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RAC Brands Plano, United StatesJob Description · Upbound Group · Senior Specialist Marketing Finance (Budget) · JOB PURPOSE : Primary point of contact between marketing and accounting finance on the marketing budget. Manage monthly, quarterly and annual budget cycles across all lines of business including A ...
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Technical Marketing Cloud Specialist
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Channel Marketing Specialist
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Renesas Plano, United StatesCompany Description · Renesas is one of the top global semiconductor companies in the world. We strive to develop a safer, healthier, greener, and smarter world, and our goal is to make every endpoint intelligent by offering product solutions in the automotive, industrial, infra ...
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Content Marketing Specialist
1 day ago
A-SAFE Group Plano, TX, United States*Job Title: Content Marketing Specialist - Industrial Safety Products & Services.* · *Who We Are?* · The A-SAFE Group is a leading global workplace safety solutions provider. Since 1984, the business has been pioneering state-of-the-art solutions that safeguard people and assets ...
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Digital Marketing Specialist
3 weeks ago
Lucernex Plano, United StatesLucernex is a dynamic and fast-growing SaaS company that has made DFW's Fast Growing Private Companies for the past two years in a row. We provide solutions for real estate lifecycle management in more than 70 countries, across 5 continents. Lucernex is proud to be a market leade ...
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Loyalty Marketing Specialist
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European Wax Center Plano, United StatesAbout the Role · The Loyalty Marketing Specialist is responsible for supporting coordination, planning and execution of direct-to-consumer touchpoints across the guest journey including in-center, web, mobile app, email, and SMS for national marketing campaigns, local, CRM and/o ...
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Channel Marketing Specialist
1 week ago
Renesas Electronics Plano, United StatesJob Description · Job DescriptionCompany Description · Renesas is one of the top global semiconductor companies in the world. We strive to develop a safer, healthier, greener, and smarter world, and our goal is to make every endpoint intelligent by offering product solutions in t ...
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Product Marketing Specialist
3 weeks ago
Optomi Plano, United StatesCollaborate to define and execute the product launch strategy. · Understand opportunity, customer needs, competition & trends. · Develop value proposition and messaging that resonates with the market. · Create plans and product marketing materials for launch and penetration. · Co ...
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Content Marketing Specialist
6 days ago
A-SAFE USA Plano, United StatesAbout A-SAFE and the role: · The A-SAFE Group is a leading global workplace safety solutions provider. Since 1984, the business has been pioneering state-of-the-art solutions that safeguard people and assets across a variety of sectors, all around the world. · Innovation has be ...
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Marketing Specialist
8 hours ago
Newline Interactive – Americas Allen, United StatesNewline Interactive is an interactive solutions company that is changing the way organizations communicate and collaborate, as well as improving teaching and learning in the classroom We do this by combining world-class interactive touch displays with the world's easiest-to-use s ...
Senior Marketing Specialist - Plano, United States - Tyler Technologies
Description
The Senior Marketing Specialist is responsible for creating and managing multifaceted campaigns to meet business goals, generate leads, and increase brand recognition for Tyler's Payments platform.
This includes determining campaign needs and selecting appropriate communication vehicles, writing well-researched content, providing creative direction to internal teams, and managing the development of initiatives to completion.
The Senior Marketing Specialist will have a positive impact by assisting in the management of marketing programs, and by creating and delivering campaigns that raise awareness, generate leads, and create loyalty among clients and prospects.
The work of the Senior Marketing Specialist will enhance the brand, position Tyler for buying consideration, and help close new business.
Responsibilities Drive business success by developing innovative ways to communicate marketing messages through integrated marketing programs that include email, direct mail web, video, and collateral, and that support trade shows and events Ensure marketing messaging is consistent and drives key messages in an impactful way Write copy for marketing materials in a manner that is audience-appropriate, impactful, and follows writing best practices Effectively interact with sales or other internal clients, as appropriate, to understand business needs and develop marketing approaches that meet those needs Utilize a metric-driven approach to determine which campaigns/programs are most effective and leverage these learnings to adjust future marketing activity Manage and execute campaigns to ensure they are delivered in a timely manner Maintain and manage project schedules, approvals, and other project-related needs utilizing the department's project management software Obtain product or service information by interviewing or requesting such information from necessary parties, including internal division subject matter experts or clients Write product sheets, brochures, case studies, newsletter articles, advertising, social media, and other material as requested by marketing leadership Provide leadership or mentorship to junior members of the team As a part of Tyler's corporate staff, you will make an impact on outcomes that affect various areas of the company.
Your work will ultimately support our team members, clients, stakeholders, and the public sector.LocationPlano, TexasTravel0-5%Qualifications Bachelor's degree in a related field or equivalent experience At least 6 years of marketing experience An understanding of marketing communications vehicles, including email, direct mail, collateral, video, web, and trade shows Experience effectively managing a variety of marketing projects and timelines Strong writing skills and experience Knowledge of AP style Solid skills in Microsoft Office (Word, Excel, PowerPoint, Outlook) An understanding of graphic applications, image/media files, web media/interactive marketing, etc.
A positive attitude with a desire to go above and beyond expectations Technology/software industry and public sector experience preferred The Senior Marketing Specialist must be able to:Evaluate the marketing needs of key stakeholders, and develop and execute awareness and lead generation campaigns that meet those needs Understand and convey key messages and objectives in all sales and marketing collateral Understand customer needs and be able to incorporate a client perspective into communications Effectively work with subject matter experts across various departments to understand the product offerings and effectively market them to targeted audiences Establish priorities and meet deadlines, in conjunction with those set forth by marketing leadership Handle multiple tasks with appropriate levels of supervision while paying close attention to details Stay abreast of industry and marketing best practices, trends, ideas, tools, and technology #LI-Hybrid#LI-ZJ1Great Place to Work & Grow Your CareerCome join us as we transform the public sector Our guide everything we do.
We're also frequently recognized as a great workplace locally and nationally. See our many . Taking Care of You & Your FamilyYour health and well-being are important to us. That's why we invest in our team members by offering competitive benefits to support their health and financial wellness..Tyler is subject to regulations, guidelines, and/or client requirements relating to the qualifications of Tyler personnel performing certain client work.
Because of the nature of this position, it is a requirement that the candidate can successfully pass a federal background check at the time an offer is extended and over the course of employment with Tyler.
