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    Digital Marketing Manager - Iowa City, United States - Big Grove Brewery

    Big Grove Brewery
    Big Grove Brewery Iowa City, United States

    1 week ago

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    Description
    Job Description

    Job Description

    Summary/Objective

    The Digital Marketing Manager will oversee the strategy and execution across all digital channels, to include social media for Big Grove Brewery.

    In addition to managing the strategy, this role will be required to support the creation of digital and physical content, the ongoing management of various brand digital/social platforms, direct consumer engagement through those platforms, and various brand advertising programs in line with organizational and marketing strategic initiatives for the Big Grove Brewery and associated brands.

    Core Values
    Big Grove only hires and retains people who exhibit our core values


    Our Core Values are:
    Set the Tone

    Thirst for Improvement

    We Care

    Practice Candor

    Passion Driven

    You will be given a culture deck explaining these core values.

    The goal of our culture deck is to show you who we are as a company, and then you can decide if you personally align with us and are excited to begin a career here.

    Competencies
    Team focused approach with ability to give and receive direction

    Self-Starter/ High level of independence and ownership

    Results driven/High achieving

    Excellent organization, communication, and project management skills.

    Accountable

    Understanding of the selling process, retail environment, and distribution network.


    Be high performing with the ability to look at business as a whole, communicate with all people, collaborate with all departments, work to solve organizational problems, and accomplish goals.

    Contribute to and exemplify Big Grove Brewery values, vision, standards, and culture.
    Supervisory Responsibility
    This role may require the management of direct reports, although none currently assigned at time of onboarding
    Essential Functions
    Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions:
    Visible external marketing for the Big Grove Brewery brand

    Strong people, digital, and computer skills

    Responsible for outlining, growing, organizing, and calendarizing content

    Work with Director of Marketing to develop strategies and targets

    Grow the brand through all digital and social channels

    Job Responsibilities
    Digital Marketing Manager
    Works with Marketing Director to complete annual strategic plans, as well as ongoing

    daily/weekly/monthly

    planning

    Oversight of all owned and indirect brand digital platforms and services
    Website content, emails, IG Reels, TikTok, Facebook, Instagram, Twitter, etc.

    Ongoing Digital Data Reporting & Metrics - analysis of performance

    Manages ongoing brand email lead generation and consumer communication in line with brand initiatives

    Executes design, photography, and video editing capabilities to support across business needs

    Point person for production and distribution of internal

    communications/videos

    Build and management of ongoing brand content and execution calendar

    Digital channel optimization across the brand platforms - always working to improve offerings

    Helping to further develop the user experience on the company's website and assisting with the web design through Design/Creative team

    Refinement of digital SEO strategy

    Oversight on digital ad buys through internal/external resources

    Measuring and reporting the return on investments (ROIs) and key performance indicators (KPIs)

    Optimizing marketing campaigns, including email marketing, social media and digital advertising

    Digital brand

    ambassador/influencer

    strategy and execution

    Support/oversee in-bound messaging and customer service response (Facebook, Google My Business, Instagram DMs, Twitter DMs, etc.)

    Work Environment
    This position operates out of a

    hospitality/beverage

    production environment. The position will be a mix of onsite and off-site.
    Physical Demands

    The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

    This position is very active and requires standing, walking, bending, kneeling, stooping, and crouching all day.

    The employee must frequently lift and/or move up to 25 pounds and occasionally lift and/or move up to 40 pounds.

    Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

    Position Type and Expected Hours of Work
    This is a full-time position and expected work of 40+ hours a week. Based on the nature of the business, some night and weekends may be required for events and travel.
    Travel
    Travel is an expectation for this position based on the needs of brand engagement and capturing content. A valid driver's license and insurance are required for this role.
    Preferred Education and Experience
    Prior marketing and content management experience preferred
    21+ Years of Age (LDA)

    5+ years of experience in role of this type

    Fluent understanding of digital marketing to include social media platforms

    Beverage and/or CPG experience a plus

    Proven ability in design/video editing software (portfolio may be requested)

    Proficient in Microsoft Office Suite, Google Workspace, Adobe Creative Suite

    Other Duties

    Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.

    Duties, responsibilities and activities may change at any time with or without notice.

    #J-18808-Ljbffr
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